Managing the change from UA to GA4 analytics

Managing the change from UA to GA4 analytics

If you’ve been getting emails from Google telling you that Universal Analytics will be sunsetted from 1st July 2022 and you are not sure what that means for you as a small business, we can advise. If you don’t know what you need to do to move from UA to...
Marketing during COVID-19 (Part 2)

Marketing during COVID-19 (Part 2)

This is part two of my talk on marketing during a pandemic, COVID-19, for The Thrive Effect run by Clare Griffiths. I have adapted it to reflect some recent examples because, of course, things are changing quickly in the current climate. Strategy for now Short term...
Marketing during COVID-19 (Part 1)

Marketing during COVID-19 (Part 1)

Marketing during a global pandemic and under circumstances we’ve never had the need to adjust to before, is a challenge. We’ve had to, very quickly, adjust physically and mentally in our personal and our professional lives to varying degrees. We are each having to...
LinkedIn updates to strengthen your online marketing

LinkedIn updates to strengthen your online marketing

LinkedIn has always been considered to be the business social media platform, a place for professionals, whether they’re looking for a position within a company or to expand their business connections. With some of the recently added features and their re-designed...