How well do you know your target audience?

Target audience across generations

We’re going to unpack what it means to identify your target audience and learn about the differences between the generations. Currently there are 8 billion people in the world and counting, we all have different interests, different financial situations and different shopping habits if we are privileged enough. It is important to know who you … Read more

Is TikTok Shop here for the long haul or just a fleeting trend?

TikTok Shop - will it survive?

TikTok has become increasingly popular within the last two years, with its relaunch in 2018 that saw it go from Musically, a music-oriented app that encouraged people to make lip syncing videos, to an app with a wider range of creative content that invites several generations to interact with one another in a way that … Read more

What’s the hype with influencer marketing?

  We’ve all heard of them… Influencers. Digital Creators. Online Creators. It’s the buzzword in the marketing industry, but what exactly is Influencer Marketing, and what’s the big deal? Influencer Marketing is a social media marketing strategy that involves endorsements from influencers. Companies will select content creators to promote their products and engage with the … Read more

How to win with marketing automation

Marketing Automation - cogs, pulleys and arrows graphic

  Is Marketing Automation a tool? Are you struggling to fit in your daily marketing tasks? If some of those were taken off your hands and freed up your time, would you be leaping for joy?! Is marketing automation a tool? The term is used overall to describe technology that will operate online marketing activities, … Read more