Everything You Need to Know About Customer Relationship Management Systems

Know about Customer Relationship Management Systems

Picture the scene. Your client has just doubled their annual spend with you. You’ve been working with them for some time now; your services suit their needs perfectly – in fact, your business has saved their operation several working hours and has shaved off some overheads, too. How has this happy scenario come about? Well, … Read more

Pricing Strategies explained for Small Businesses

Money and a keyboard - pricing strategies explained for small businesses article image

Oh it’s a tough one isn’t it? Setting prices. Especially for new businesses, or for services; when the costs aren’t as clear cut as with a product. And then there’s pricing strategies; reasons and methods behind the pricing and its variations, to maximise profit. Because pricing strategies are important and as I always discuss pricing … Read more

Video marketing: are you doing it right?

It’s the most effective marketing tool available.  Video marketing; are you doing it right? Why is video king? Put simply, it has higher engagement and conversion rates than any other form of content. Hubspot predicted that adding a video to a landing page of a website makes it capable of increasing conversion rates by 80%. … Read more

Building brands that endure

Building brands that endure skyscrapers image

Some years ago, on a business trip to Boston Massachusetts, I woke up first morning, to snow. Or, at least, that’s what the radio announcer was telling me. So, what did I do? Well, I dashed to the window to see for myself. I’d arrived at my hotel late the night before, it was dark … Read more

Are 4 E’s the new marketing mix?

Are 4 E's the new marketing mix? Graphic.

Are 4 e’s the new marketing mix? The other day I was guest speaker at an Enterprise Nation event and in my talk, I briefly touched on a new approach to the fundamentals of value, the pillars of building a customer relationship. Something called the 4 E’s. We do like a group of considerations, a … Read more