What’s the hype with influencer marketing?

  We’ve all heard of them… Influencers. Digital Creators. Online Creators. It’s the buzzword in the marketing industry, but what exactly is Influencer Marketing, and what’s the big deal? Influencer Marketing is a social media marketing strategy that involves endorsements from influencers. Companies will select content creators to promote their products and engage with the … Read more

How to win with marketing automation

Marketing Automation - cogs, pulleys and arrows graphic

  Is Marketing Automation a tool? Are you struggling to fit in your daily marketing tasks? If some of those were taken off your hands and freed up your time, would you be leaping for joy?! Is marketing automation a tool? The term is used overall to describe technology that will operate online marketing activities, … Read more

7 Steps for Effective Networking

We love a bit of networking here at Shake It Up Creative and that stems back to several years before the company was born too. Hence, we are experienced networkers. That doesn’t mean we get it right all the time or go to every networking event out there. It does mean that we are open … Read more