Is TikTok Shop here for the long haul or just a fleeting trend?

TikTok Shop - will it survive?

TikTok has become increasingly popular within the last two years, with its relaunch in 2018 that saw it go from Musically, a music-oriented app that encouraged people to make lip syncing videos, to an app with a wider range of creative content that invites several generations to interact with one another in a way that … Read more

What’s the hype with influencer marketing?

  We’ve all heard of them… Influencers. Digital Creators. Online Creators. It’s the buzzword in the marketing industry, but what exactly is Influencer Marketing, and what’s the big deal? Influencer Marketing is a social media marketing strategy that involves endorsements from influencers. Companies will select content creators to promote their products and engage with the … Read more

Can TikTok be used for business?

Can TikTok be used for business?

It’s had one billion downloads globally and was merged with Musical.ly last year. Extremely popular with younger teens, TikTok is the short-form video social media app that is now available in 75 languages and has its own content trends list.  But can TikTok be used for business? What is TikTok? The TikTok app is available … Read more

3 key Facebook tools your business needs in 2019

3 key Facebook tools businesses need to use

A year ago at the beginning of 2018, January 11th to be precise, Facebook’s founder, Mark Zuckerberg, announced that Facebook would be changing its News Feed algorithm to prioritise content from ‘friends, family and groups’. Zuckerberg stated “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And … Read more

What is IGTV and do you need to be on it?

What is IGTV and do you need to be on it?

If you use Instagram for yourself or your brand then you’ve probably noticed a new button at the top of your feed, right next to your direct messages. If you haven’t explored what it is yet then we’re here to explain. The fact it’s shaped like a TV is a bit of a giveaway but … Read more