You don’t know what you don’t know. That’s how the saying goes, right? Well, the same is true for your potential customers. If we don’t know that something exists we won’t go looking for it. By extension that means that if someone doesn’t know that your business, charity or service exists they won’t go looking … Read more
Some years ago, on a business trip to Boston Massachusetts, I woke up first morning, to snow. Or, at least, that’s what the radio announcer was telling me. So, what did I do? Well, I dashed to the window to see for myself. I’d arrived at my hotel late the night before, it was dark … Read more
Artwork by Paul Martin at Martin Studios Whenever I begin advising small organisations or artists on their online marketing, I come across one particular challenge more often than any other: over-ambitiousness. Usually of course, ambitiousness is a quality we should strive for but it can also lead us to set unrealistic goals for ourselves- a … Read more
Written by Zhiming (Bruce) Li, a Loughborough University student, who is currently doing a virtual internship with Shake It Up Creative. Starting on the evening of March 23, 2020, the UK officially went into lockdown for at least three weeks. The government ordered the closure of all ‘non-essential’ stores, including clothing, electronics, libraries, etc. Gatherings … Read more
Guest post by Jon Card Writing a book is tough but, with one already under his belt, author and journalist Jon Card offers advice for anyone currently slaving over a manuscript. A mixture of joy and relief overcame me when I finally received notification that How to Make Your Company Famous had been published. It … Read more