We’re going to unpack what it means to identify your target audience and learn about the differences between the generations. Currently there are 8 billion people in the world and counting, we all have different interests, different financial situations and different shopping habits if we are privileged enough. It is important to know who you … Read more
So, here we are – Summer 2022. We’re over halfway through the year and now entering the warmer months (well, as warm as we can get here in the UK anyway!). During this time of the year, businesses can experience one of their slower seasons, especially if you are a smaller company. With many people … Read more
Podcast consumption is rising rapidly. Whether it be whilst commuting to work or walking the dog, 19.1 million Britons tuned into podcasts during 2021. With year on year growth, this statistic is expected to reach 28 million by 2026. It’s not hard to see why. Podcasts are becoming more relevant than sifting through newspapers … Read more
We’ve all heard of them… Influencers. Digital Creators. Online Creators. It’s the buzzword in the marketing industry, but what exactly is Influencer Marketing, and what’s the big deal? Influencer Marketing is a social media marketing strategy that involves endorsements from influencers. Companies will select content creators to promote their products and engage with the … Read more
There’s a misconception out there that you need to have had teacher training to run a workshop as a business, however that is in fact, not the case. Not only is running a workshop a great way to share your expert topic knowledge with other likeminded business owners or individuals, but it’s also a … Read more
As consumers, we get flooded with “new year, new you” content every January, but as business owners we have our own plans and new goals too. One of yours might be to become more sustainable or to put an ethical focus into your marketing plan. But why is ethical marketing important and how would you … Read more
It may come as a surprise, but outsourcing isn’t new. The concept emerged as far back as the 1950s but didn’t become fully formed and widespread until the 1980s, when the idea of focusing on core business activities started to impact significantly on several types and sizes of organisations around the world. The growth of … Read more
We know plenty of people eager to get back to face-to-face events, to get real human connection, but not everyone is feeling this way. Even after the initial return phase, event organisers must remember that the world has changed; home-working, flexibility and openness have all taken a higher prevalence. Employers have seen that their teams … Read more
There’s a certain pressure as a creative company to maintain a good flow of ideas. And not just any ideas, those that stand out or break the mould. Ideas that surpass mediocre. And for me personally, especially as a marketer rather than a designer, illustrator or artist; honestly, I find it hard. After 20 years … Read more
Attending a fringe event is a smart way to be a part of the, sometimes more adventurous, conversations surrounding the main event. They are often in workshop format so it’s hands-on and your takeaways are actionable. An example of this is the ‘Leading with Love’ Meaning Conference fringe event that I went to, run by … Read more