How to write a brilliant case study

How to write a brilliant case study

Why write a case study? Customers need to believe in a product or service before they buy. They have to reach the stage where they think that what you’re selling solves their problem, that it is attractive to them and that it is either the best, or most convenient, option available to them. To help … Read more

how to back up your website

How to back up your website and why you should

“Help! I’m getting the white screen of death.” Or “My website has been hacked!” These exclamations are just two examples of what we hear from clients or business owners, who have been recommended to us, asking for help. Over the years, we have seen many client business websites become damaged, lost or simply have bits … Read more

The power couple that is PR & SEO

The power couple PR and SEO

It’s normal for a myriad of marketing activities to be happening simultaneously with the aim of boosted impact. You’ve heard the “it takes 6-8 touchpoints to gain a sales lead”, it’s all about awareness followed by nurturing of a potential customer. But there’s a power partnership that’s been breaking down two marketing silos even more. … Read more

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