How to write intelligent copy

Dictionary snippet_how to write intelligent copy

When I was at middle school (also known as junior school), I started reading the dictionary every night. I did this because I believed I needed to be more intelligent. I thought that knowing more words would help dramatically. Now that I’m a grown up, I’ve had various copywriting training and I like to write, … Read more

Marketing during COVID-19 (Part 1)

Marketing during COVID-19

Marketing during a global pandemic and under circumstances we’ve never had the need to adjust to before, is a challenge. We’ve had to, very quickly, adjust physically and mentally in our personal and our professional lives to varying degrees. We are each having to deal with various issues – that could be homeschooling, separation from … Read more

Is discrimination as contagious as Coronavirus?

Is discrimination as contagious as Coronavirus

Written by Zhiming (Bruce) Li, a Loughborough University student, who is currently doing a virtual internship with Shake It Up Creative. Starting on the evening of March 23, 2020, the UK officially went into lockdown for at least three weeks. The government ordered the closure of all ‘non-essential’ stores, including clothing, electronics, libraries, etc. Gatherings … Read more