How to optimise for zero click searches

How to optimise for zero click

Every day, Google is taking steps to try and make our lives as ‘search engine users’ easier, by providing answers more quickly, more accurately and in the right format.  But imagine if you found the exact answer to your query, without having to click, not even once.  It’s already happening.  Ask for a temperature conversion, … Read more

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Does speaking at events benefit your company? The truth about whether it’s worth it

Public speaking benefits with real life examples by Shake It Up Creative

Speaking at a conference or event can be nerve-wracking. Even for those who are able to present confidently and learn their ‘speech’, the thought of unknown questions being asked afterwards can be a deterrent. It’s often hard to see the benefits of putting yourself out there or putting the effort in to these, often unpaid, … Read more