How to Improve Your Website in 6 Steps

How to improve your website - photo of website code

Are you making the most of your website?  Here’s 6 actionable tips to make sure that your website stays effective, useful and ultra-relevant in a competitive business environment. Does your website work as hard as you do?  Would some tips on website improvements help your business thrive online? Creating a powerful first impression, generating leads, … Read more

Pricing Strategies explained for Small Businesses

Money and a keyboard - pricing strategies explained for small businesses article image

Oh it’s a tough one isn’t it? Setting prices. Especially for new businesses, or for services; when the costs aren’t as clear cut as with a product. And then there’s pricing strategies; reasons and methods behind the pricing and its variations, to maximise profit. Because pricing strategies are important and as I always discuss pricing … Read more

Video marketing: are you doing it right?

It’s the most effective marketing tool available.  Video marketing; are you doing it right? Why is video king? Put simply, it has higher engagement and conversion rates than any other form of content. Hubspot predicted that adding a video to a landing page of a website makes it capable of increasing conversion rates by 80%. … Read more

4 simple steps to unlock your creative mind

4 simple steps to unlock your creative mind

There’s a certain pressure as a creative company to maintain a good flow of ideas. And not just any ideas, those that stand out or break the mould. Ideas that surpass mediocre. And for me personally, especially as a marketer rather than a designer, illustrator or artist; honestly, I find it hard. After 20 years … Read more

Building brands that endure

Building brands that endure skyscrapers image

Some years ago, on a business trip to Boston Massachusetts, I woke up first morning, to snow. Or, at least, that’s what the radio announcer was telling me. So, what did I do? Well, I dashed to the window to see for myself. I’d arrived at my hotel late the night before, it was dark … Read more

Are 4 E’s the new marketing mix?

Are 4 E's the new marketing mix? Graphic.

Are 4 e’s the new marketing mix? The other day I was guest speaker at an Enterprise Nation event and in my talk, I briefly touched on a new approach to the fundamentals of value, the pillars of building a customer relationship. Something called the 4 E’s. We do like a group of considerations, a … Read more