You don’t know what you don’t know. That’s how the saying goes, right? Well, the same is true for your potential customers. If we don’t know that something exists we won’t go looking for it. By extension that means that if someone doesn’t know that your business, charity or service exists they won’t go looking … Read more
Following on from Part 1 of our social shopping set up guide, here’s our top tips and advice for getting set up on Pinterest! Pinterest boasts that it attracts the highest number of ‘super shoppers’ compared to any other social platform, a term attributed to big spenders who actively engage with the products that they … Read more
We’ve all heard of them… Influencers. Digital Creators. Online Creators. It’s the buzzword in the marketing industry, but what exactly is Influencer Marketing, and what’s the big deal? Influencer Marketing is a social media marketing strategy that involves endorsements from influencers. Companies will select content creators to promote their products and engage with the … Read more
There’s a misconception out there that you need to have had teacher training to run a workshop as a business, however that is in fact, not the case. Not only is running a workshop a great way to share your expert topic knowledge with other likeminded business owners or individuals, but it’s also a … Read more
As business owners, we are always looking for new ways to generate brand awareness; Pinterest is a platform that is similar to Instagram but with more jazz and aesthetic! It allows users to visually share and discover new interests – people who use Pinterest love to ‘see’ rather than read what you’re posting up. … Read more