How to Improve Your Website in 6 Steps

How to improve your website - photo of website code

Are you making the most of your website?  Here’s 6 actionable tips to make sure that your website stays effective, useful and ultra-relevant in a competitive business environment. Does your website work as hard as you do?  Would some tips on website improvements help your business thrive online? Creating a powerful first impression, generating leads, … Read more

4 simple steps to unlock your creative mind

4 simple steps to unlock your creative mind

There’s a certain pressure as a creative company to maintain a good flow of ideas. And not just any ideas, those that stand out or break the mould. Ideas that surpass mediocre. And for me personally, especially as a marketer rather than a designer, illustrator or artist; honestly, I find it hard. After 20 years … Read more

The challenges of arts marketing

Painting by Paul Martin. Challenges of Arts Marketing.

Artwork by Paul Martin at Martin Studios Whenever I begin advising small organisations or artists on their online marketing, I come across one particular challenge more often than any other: over-ambitiousness. Usually of course, ambitiousness is a quality we should strive for but it can also lead us to set unrealistic goals for ourselves- a … Read more

How to write intelligent copy

Dictionary snippet_how to write intelligent copy

When I was at middle school (also known as junior school), I started reading the dictionary every night. I did this because I believed I needed to be more intelligent. I thought that knowing more words would help dramatically. Now that I’m a grown up, I’ve had various copywriting training and I like to write, … Read more

Does love in business matter?

Love at work by Shake It Up Creative

Attending a fringe event is a smart way to be a part of the, sometimes more adventurous, conversations surrounding the main event. They are often in workshop format so it’s hands-on and your takeaways are actionable. An example of this is the ‘Leading with Love’ Meaning Conference fringe event that I went to, run by … Read more