Following on from Part 1 of our social shopping set up guide, here’s our top tips and advice for getting set up on Pinterest! Pinterest boasts that it attracts the highest number of ‘super shoppers’ compared to any other social platform, a term attributed to big spenders who actively engage with the products that they … Read more
Over the last few years, there’s been a huge increase in ‘Social Shops’ – think of it as Social Media meets eCommerce. They’ve taken over our social feeds, with Instagram and Pinterest being two of the social platforms currently leading the way with these engaging in-app tools for promotion, all linked through the power … Read more
If you’ve been getting emails from Google telling you that Universal Analytics will be sunsetted from 1st July 2022 and you are not sure what that means for you as a small business, we can advise. If you don’t know what you need to do to move from UA to GA4 analytics, then read … Read more
Get to grips with local SEO for your WordPress website with our easy guide to local SEO. What is local SEO and why is it important for your business? In this blog, we’re going to take you through the essential basics of local SEO, to make your website visible to your homegrown community or your … Read more
In Part 1 of our how to write a blog post, we introduced you to the whys and wherefores of blogging. We hope that you picked up some useful tips: the main reasons why blogs are so good for your digital presence and your business, how to focus on your audience, and a few easy-to-fall-into … Read more
Blogs demonstrate that you’re serious about your marketing and your online presence. However, there’s lots to know and several key things to get right. And lots that you can get wrong. In our opinion, as with everything in life, when it comes to blogs you’ll see a fair amount of the good, the bad and … Read more
Are you making the most of your website? Here’s 6 actionable tips to make sure that your website stays effective, useful and ultra-relevant in a competitive business environment. Does your website work as hard as you do? Would some tips on website improvements help your business thrive online? Creating a powerful first impression, generating leads, … Read more
It’s the most effective marketing tool available. Video marketing; are you doing it right? Why is video king? Put simply, it has higher engagement and conversion rates than any other form of content. Hubspot predicted that adding a video to a landing page of a website makes it capable of increasing conversion rates by 80%. … Read more
A guide to Core Web Vitals in Google Search Console We include Core Web Vitals stats in our SEO audit reports and whilst I was summarising them to a client the other day, I thought it might be helpful to explain in more depth on the blog too. Why now? We asked digital marketing consultant, … Read more
What is PPC advertising? PPC or pay per click advertising is a way of generating traffic to your website by paying a third party to display ads. Typically when people mention PPC they’re talking about Google Search Ads, which are the text ads that appear when someone searches in Google. For small businesses, they provide … Read more