In Part 1 of our how to write a blog post, we introduced you to the whys and wherefores of blogging. We hope that you picked up some useful tips: the main reasons why blogs are so good for your digital presence and your business, how to focus on your audience, and a few easy-to-fall-into … Read more
Blogs demonstrate that you’re serious about your marketing and your online presence. However, there’s lots to know and several key things to get right. And lots that you can get wrong. In our opinion, as with everything in life, when it comes to blogs you’ll see a fair amount of the good, the bad and … Read more
Are you making the most of your website? Here’s 6 actionable tips to make sure that your website stays effective, useful and ultra-relevant in a competitive business environment. Does your website work as hard as you do? Would some tips on website improvements help your business thrive online? Creating a powerful first impression, generating leads, … Read more
It’s the most effective marketing tool available. Video marketing; are you doing it right? Why is video king? Put simply, it has higher engagement and conversion rates than any other form of content. Hubspot predicted that adding a video to a landing page of a website makes it capable of increasing conversion rates by 80%. … Read more
A guide to Core Web Vitals in Google Search Console We include Core Web Vitals stats in our SEO audit reports and whilst I was summarising them to a client the other day, I thought it might be helpful to explain in more depth on the blog too. Why now? We asked digital marketing consultant, … Read more
What is PPC advertising? PPC or pay per click advertising is a way of generating traffic to your website by paying a third party to display ads. Typically when people mention PPC they’re talking about Google Search Ads, which are the text ads that appear when someone searches in Google. For small businesses, they provide … Read more
Optimising for search traffic on an ecommerce site can take a lot longer than on a company or portfolio website due to the layers of that site e.g. Supermarket Homepage > Groceries > Frozen Food > Frozen Vegetables & Herbs > Frozen Prepared Vegetables. And that can make it seem very complex, very time-consuming and … Read more
You’ve probably heard of affiliate marketing, but you may not have considered adding affiliate links to your website to create a new revenue stream. But affiliate marketing can be an effective way of maximising your existing audience and earning commission from sales of relevant products and services. And it can all be done through your … Read more
Would you choose to use an alternative search engine if you knew that when you shopped online or checked your share prices you could be ‘virtually’ planting a tree? Would it feel good, playing a vital part in a global reforestation movement? Hopefully if you care about the world (which now, more than ever, everyone … Read more
“Help! I’m getting the white screen of death.” Or “My website has been hacked!” These exclamations are just two examples of what we hear from clients or business owners, who have been recommended to us, asking for help. Over the years, we have seen many client business websites become damaged, lost or simply have bits … Read more