How to Improve Your Website in 6 Steps

How to improve your website - photo of website code

Are you making the most of your website?  Here’s 6 actionable tips to make sure that your website stays effective, useful and ultra-relevant in a competitive business environment. Does your website work as hard as you do?  Would some tips on website improvements help your business thrive online? Creating a powerful first impression, generating leads, … Read more

Video marketing: are you doing it right?

It’s the most effective marketing tool available.  Video marketing; are you doing it right? Why is video king? Put simply, it has higher engagement and conversion rates than any other form of content. Hubspot predicted that adding a video to a landing page of a website makes it capable of increasing conversion rates by 80%. … Read more

Improve your ecommerce SEO in 5 steps

improve your ecommerce seo_site hierarchy

Optimising for search traffic on an ecommerce site can take a lot longer than on a company or portfolio website due to the layers of that site e.g. Supermarket Homepage > Groceries > Frozen Food > Frozen Vegetables & Herbs > Frozen Prepared Vegetables. And that can make it seem very complex, very time-consuming and … Read more

Affiliate marketing and how to do it successfully

Affiliate marketing and how to do it graphic

You’ve probably heard of affiliate marketing, but you may not have considered adding affiliate links to your website to create a new revenue stream. But affiliate marketing can be an effective way of maximising your existing audience and earning commission from sales of relevant products and services. And it can all be done through your … Read more

Offsetting part of your digital footprint with Ecosia

Offsetting part of your digital footprint with Ecosia

Would you choose to use an alternative search engine if you knew that when you shopped online or checked your share prices you could be ‘virtually’ planting a tree? Would it feel good, playing a vital part in a global reforestation movement? Hopefully if you care about the world (which now, more than ever, everyone … Read more

How to back up your website

“Help! I’m getting the white screen of death.” Or “My website has been hacked!” These exclamations are just two examples of what we hear from clients or business owners, who have been recommended to us, asking for help. Over the years, we have seen many client business websites become damaged, lost or simply have bits … Read more