Is TikTok Shop here for the long haul or just a fleeting trend?

TikTok Shop - will it survive?

TikTok has become increasingly popular within the last two years, with its relaunch in 2018 that saw it go from Musically, a music-oriented app that encouraged people to make lip syncing videos, to an app with a wider range of creative content that invites several generations to interact with one another in a way that … Read more

What’s the hype with influencer marketing?

  We’ve all heard of them… Influencers. Digital Creators. Online Creators. It’s the buzzword in the marketing industry, but what exactly is Influencer Marketing, and what’s the big deal? Influencer Marketing is a social media marketing strategy that involves endorsements from influencers. Companies will select content creators to promote their products and engage with the … Read more