Marketing during COVID-19 (Part 2)

Marketing during COVID-19 part two

This is part two of my talk on marketing during a pandemic, COVID-19, for The Thrive Effect run by Clare Griffiths. I have adapted it to reflect some recent examples because, of course, things are changing quickly in the current climate. Strategy for now Short term – this may be tricky for you if you’re … Read more

Marketing during COVID-19 (Part 1)

Marketing during COVID-19

Marketing during a global pandemic and under circumstances we’ve never had the need to adjust to before, is a challenge. We’ve had to, very quickly, adjust physically and mentally in our personal and our professional lives to varying degrees. We are each having to deal with various issues – that could be homeschooling, separation from … Read more

Why testimonials are important

Why testimonials are important by Shake It Up Creative

There are countless articles and blog posts out there encouraging businesses, large and small, to include testimonials on their website, explaining the reasons to collect and display them. One of those reasons is to demonstrate credibility, another is to instill trust in you and your business. But does that really make a difference? Do people … Read more

Glossary of marketing terms

Glossary of marketing terms

One of the ways we like to stand out, be different and memorable is by communicating with our clients in plain English. We’ve found this works well and is usually very much appreciated. The feedback we’ve had suggests that this improves user experience with us at all stages of the relationship. In addition, businesses come … Read more

Are business awards worth it?

Are business awards worth it?

Last month, Meg was recognised as Runner Up Digital Woman of the Year at the Business Women Excellence Awards Sussex. This time last year we, as a company, won the Entrepreneurial category and were crowned Runner Up Sussex Business of the Year, in the same awards program. We were delighted, but what have these awards … Read more

How to write a brilliant case study

How to write a brilliant case study

Why write a case study? Customers need to believe in a product or service before they buy. They have to reach the stage where they think that what you’re selling solves their problem, that it is attractive to them and that it is either the best, or most convenient, option available to them. To help … Read more

Why podcasts are effective

Why podcasts are effective, Shake It Up Creative

Everyone loves a story and people love telling stories. Stories are memorable and many are inspirational. Childhood memories are often full of the bedtime stories we were read and the books we read ourselves as we discovered whole new worlds, fell in love with protagonists and imagined what our lives would be when we grew … Read more

Why company values are important

Shake It Up Creative - why company values are important

Do you shape your business around your company values? From the start, we set our own company values and they have helped us to stay focused and passionate about why we do what we do, how we do it and to grow our business organically. Here are our top 5 reasons to include your core … Read more

Can TikTok be used for business?

Can TikTok be used for business?

It’s had one billion downloads globally and was merged with last year. Extremely popular with younger teens, TikTok is the short-form video social media app that is now available in 75 languages and has its own content trends list.  But can TikTok be used for business? What is TikTok? The TikTok app is available … Read more