How to win with marketing automation

Marketing Automation - cogs, pulleys and arrows graphic

  Is Marketing Automation a tool? Are you struggling to fit in your daily marketing tasks? If some of those were taken off your hands and freed up your time, would you be leaping for joy?! Is marketing automation a tool? The term is used overall to describe technology that will operate online marketing activities, … Read more

7 Steps for Effective Networking

We love a bit of networking here at Shake It Up Creative and that stems back to several years before the company was born too. Hence, we are experienced networkers. That doesn’t mean we get it right all the time or go to every networking event out there. It does mean that we are open … Read more

How to Write a Blog. The Ultimate Guide to Blog Writing – Part 1

How to Write a Blog. The Ultimate Guide to Blog Writing Part1

Blogs demonstrate that you’re serious about your marketing and your online presence. However, there’s lots to know and several key things to get right. And lots that you can get wrong. In our opinion, as with everything in life, when it comes to blogs you’ll see a fair amount of the good, the bad and … Read more

Everything You Need to Know About Customer Relationship Management Systems

Know about Customer Relationship Management Systems

Picture the scene. Your client has just doubled their annual spend with you. You’ve been working with them for some time now; your services suit their needs perfectly – in fact, your business has saved their operation several working hours and has shaved off some overheads, too. How has this happy scenario come about? Well, … Read more

Pricing Strategies explained for Small Businesses

Money and a keyboard - pricing strategies explained for small businesses article image

Oh it’s a tough one isn’t it? Setting prices. Especially for new businesses, or for services; when the costs aren’t as clear cut as with a product. And then there’s pricing strategies; reasons and methods behind the pricing and its variations, to maximise profit. Because pricing strategies are important and as I always discuss pricing … Read more

Video marketing: are you doing it right?

It’s the most effective marketing tool available.  Video marketing; are you doing it right? Why is video king? Put simply, it has higher engagement and conversion rates than any other form of content. Hubspot predicted that adding a video to a landing page of a website makes it capable of increasing conversion rates by 80%. … Read more