You don’t know what you don’t know. That’s how the saying goes, right? Well, the same is true for your potential customers. If we don’t know that something exists we won’t go looking for it. By extension that means that if someone doesn’t know that your business, charity or service exists they won’t go looking … Read more
Following on from Part 1 of our social shopping set up guide, here’s our top tips and advice for getting set up on Pinterest! Pinterest boasts that it attracts the highest number of ‘super shoppers’ compared to any other social platform, a term attributed to big spenders who actively engage with the products that they … Read more
Over the last few years, there’s been a huge increase in ‘Social Shops’ – think of it as Social Media meets eCommerce. They’ve taken over our social feeds, with Instagram and Pinterest being two of the social platforms currently leading the way with these engaging in-app tools for promotion, all linked through the power … Read more
TikTok has become increasingly popular within the last two years, with its relaunch in 2018 that saw it go from Musically, a music-oriented app that encouraged people to make lip syncing videos, to an app with a wider range of creative content that invites several generations to interact with one another in a way that … Read more
Optimising for search traffic on an ecommerce site can take a lot longer than on a company or portfolio website due to the layers of that site e.g. Supermarket Homepage > Groceries > Frozen Food > Frozen Vegetables & Herbs > Frozen Prepared Vegetables. And that can make it seem very complex, very time-consuming and … Read more