You don’t know what you don’t know. That’s how the saying goes, right? Well, the same is true for your potential customers. If we don’t know that something exists we won’t go looking for it. By extension that means that if someone doesn’t know that your business, charity or service exists they won’t go looking … Read more
Following on from Part 1 of our social shopping set up guide, here’s our top tips and advice for getting set up on Pinterest! Pinterest boasts that it attracts the highest number of ‘super shoppers’ compared to any other social platform, a term attributed to big spenders who actively engage with the products that they … Read more
Over the last few years, there’s been a huge increase in ‘Social Shops’ – think of it as Social Media meets eCommerce. They’ve taken over our social feeds, with Instagram and Pinterest being two of the social platforms currently leading the way with these engaging in-app tools for promotion, all linked through the power … Read more
We’re going to unpack what it means to identify your target audience and learn about the differences between the generations. Currently there are 8 billion people in the world and counting, we all have different interests, different financial situations and different shopping habits if we are privileged enough. It is important to know who you … Read more
So, here we are – Summer 2022. We’re over halfway through the year and now entering the warmer months (well, as warm as we can get here in the UK anyway!). During this time of the year, businesses can experience one of their slower seasons, especially if you are a smaller company. With many people … Read more
Instagram is a huge social media channel, with 28.74 million UK users as of May 2021 and represents a perfect platform to utilise for your business. Instagram Reels landed in August 2020 – these are short videos (up to 30 seconds) which contain audio and visual effects. But are they worth pursuing for small businesses? … Read more
Oh it’s a tough one isn’t it? Setting prices. Especially for new businesses, or for services; when the costs aren’t as clear cut as with a product. And then there’s pricing strategies; reasons and methods behind the pricing and its variations, to maximise profit. Because pricing strategies are important and as I always discuss pricing … Read more
What is PPC advertising? PPC or pay per click advertising is a way of generating traffic to your website by paying a third party to display ads. Typically when people mention PPC they’re talking about Google Search Ads, which are the text ads that appear when someone searches in Google. For small businesses, they provide … Read more
There’s a certain pressure as a creative company to maintain a good flow of ideas. And not just any ideas, those that stand out or break the mould. Ideas that surpass mediocre. And for me personally, especially as a marketer rather than a designer, illustrator or artist; honestly, I find it hard. After 20 years … Read more
Some years ago, on a business trip to Boston Massachusetts, I woke up first morning, to snow. Or, at least, that’s what the radio announcer was telling me. So, what did I do? Well, I dashed to the window to see for myself. I’d arrived at my hotel late the night before, it was dark … Read more