28 August 2025 | Marketing
Word of mouth, as a term, has been a part of our vocabulary for 500 years and is now widely recognised within the business community as “the process of telling people you know about a particular product or service, usually because you think it is good and want to...
16 July 2025 | Visibility
Ever entered an awards programme? Over the years I have written many awards applications for different companies. Lots have won; hooray, many have been finalists; yay, for some I advised that they should gather more results and submit next year instead; they simply...
4 February 2025 | Marketing
Spring is a season of new beginnings, offering businesses a prime opportunity to thrive amongst the increase of potential customers all enjoying the longer days and warmer temperatures. With spring on the horizon, now is the perfect time to plan some seasonal...
21 April 2023 | Visibility
You don’t know what you don’t know. That’s how the saying goes, right? Well, the same is true for your potential customers. If we don’t know that something exists we won’t go looking for it. By extension that means that if someone doesn’t know that your business,...
28 October 2022 | Marketing
Following on from Part 1 of our social shopping set up guide, here’s our top tips and advice for getting set up on Pinterest! Pinterest boasts that it attracts the highest number of ‘super shoppers’ compared to any other social platform, a term attributed to big...