So, here we are – Summer 2022. We’re over halfway through the year and now entering the warmer months (well, as warm as we can get here in the UK anyway!). During this time of the year, businesses can experience one of their slower seasons, especially if you are a smaller company. With many people … Read more
Instagram is a huge social media channel, with 28.74 million UK users as of May 2021 and represents a perfect platform to utilise for your business. Instagram Reels landed in August 2020 – these are short videos (up to 30 seconds) which contain audio and visual effects. But are they worth pursuing for small businesses? … Read more
Oh it’s a tough one isn’t it? Setting prices. Especially for new businesses, or for services; when the costs aren’t as clear cut as with a product. And then there’s pricing strategies; reasons and methods behind the pricing and its variations, to maximise profit. Because pricing strategies are important and as I always discuss pricing … Read more
What is PPC advertising? PPC or pay per click advertising is a way of generating traffic to your website by paying a third party to display ads. Typically when people mention PPC they’re talking about Google Search Ads, which are the text ads that appear when someone searches in Google. For small businesses, they provide … Read more
There’s a certain pressure as a creative company to maintain a good flow of ideas. And not just any ideas, those that stand out or break the mould. Ideas that surpass mediocre. And for me personally, especially as a marketer rather than a designer, illustrator or artist; honestly, I find it hard. After 20 years … Read more
Some years ago, on a business trip to Boston Massachusetts, I woke up first morning, to snow. Or, at least, that’s what the radio announcer was telling me. So, what did I do? Well, I dashed to the window to see for myself. I’d arrived at my hotel late the night before, it was dark … Read more
Word of mouth, as a term, has been a part of our vocabulary for 500 years and is now widely recognised within the business community as “the process of telling people you know about a particular product or service, usually because you think it is good and want to encourage them to try it.” So … Read more
Are 4 e’s the new marketing mix? The other day I was guest speaker at an Enterprise Nation event and in my talk, I briefly touched on a new approach to the fundamentals of value, the pillars of building a customer relationship. Something called the 4 E’s. We do like a group of considerations, a … Read more
You’ve probably heard of affiliate marketing, but you may not have considered adding affiliate links to your website to create a new revenue stream. But affiliate marketing can be an effective way of maximising your existing audience and earning commission from sales of relevant products and services. And it can all be done through your … Read more
Artwork by Paul Martin at Martin Studios Whenever I begin advising small organisations or artists on their online marketing, I come across one particular challenge more often than any other: over-ambitiousness. Usually of course, ambitiousness is a quality we should strive for but it can also lead us to set unrealistic goals for ourselves- a … Read more