Written by Zhiming (Bruce) Li, a Loughborough University student, who is currently doing a virtual internship with Shake It Up Creative. Starting on the evening of March 23, 2020, the UK officially went into lockdown for at least three weeks. The government ordered the closure of all ‘non-essential’ stores, including clothing, electronics, libraries, etc. Gatherings … Read more
Guest post by Jon Card Writing a book is tough but, with one already under his belt, author and journalist Jon Card offers advice for anyone currently slaving over a manuscript. A mixture of joy and relief overcame me when I finally received notification that How to Make Your Company Famous had been published. It … Read more
Would you choose to use an alternative search engine if you knew that when you shopped online or checked your share prices you could be ‘virtually’ planting a tree? Would it feel good, playing a vital part in a global reforestation movement? Hopefully if you care about the world (which now, more than ever, everyone … Read more
Attending a fringe event is a smart way to be a part of the, sometimes more adventurous, conversations surrounding the main event. They are often in workshop format so it’s hands-on and your takeaways are actionable. An example of this is the ‘Leading with Love’ Meaning Conference fringe event that I went to, run by … Read more
There are countless articles and blog posts out there encouraging businesses, large and small, to include testimonials on their website, explaining the reasons to collect and display them. One of those reasons is to demonstrate credibility, another is to instill trust in you and your business. But does that really make a difference? Do people … Read more
One of the ways we like to stand out, be different and memorable is by communicating with our clients in plain English. We’ve found this works well and is usually very much appreciated. The feedback we’ve had suggests that this improves user experience with us at all stages of the relationship. In addition, businesses come … Read more
Last month, Meg was recognised as Runner Up Digital Woman of the Year at the Business Women Excellence Awards Sussex. This time last year we, as a company, won the Entrepreneurial category and were crowned Runner Up Sussex Business of the Year, in the same awards program. We were delighted, but what have these awards … Read more
Before we talk about what Design Thinking is, we want to point out that it is not just for design-specific sectors. It can be and is applied to any field; so keep on reading! What is Design Thinking? Design thinking is an ideology, methodology and process that puts the user at the forefront of complex … Read more
As a business owner and company director, it’s never ‘easy’ to always feel 100% confident in my decision making, my work and the public speaking that I often do to raise awareness of my company. The truth is that I wouldn’t be able to do these things if I didn’t have some confidence, even if … Read more
Why write a case study? Customers need to believe in a product or service before they buy. They have to reach the stage where they think that what you’re selling solves their problem, that it is attractive to them and that it is either the best, or most convenient, option available to them. To help … Read more