Happy birthday to Shake It Up Creative! First, thank you all so very much for your business, for your support, for cheering us on, for reading our newsletters and blog posts and for being amazing clients! We are excited about entering our third year which is set to be even busier and even more exciting … Read more
Twice a year it happens, our favourite conference. And there are lots of reasons why it’s our favourite. But to sum it up, it’s relaxed yet totally organised, there’s not a drip of elitism, there’s plenty of humour, plenty of alcohol if you want it, tech charging stations and there’s even gaming, pre-parties and post-event … Read more
When developing or rebranding your business, it’s essential to think ahead about placements – where and how will any logo, messaging and offers appear later on? To help you think about some of the areas where your brand may well feature, here is a checklist: Website Search engine result Social media Business cards Business stationery … Read more
You’ve worked long and hard on developing your brand, looking at all the different elements from logos, fonts, colours, photography etc, how and where you will use it and what it means to you and your customers. The Brand Identity (look and feel) and the Brand Image (what it says about you) is all set … Read more
A logo alone is not a brand but it does form part of your brand identity. In advertising, the often discussed ‘rule of 7’ theory, suggests someone must see your brand seven times before it starts to be remembered and a powerful brand identity means you can recognise the brand even if you don’t see … Read more
We’re going to be focusing on branding over the coming weeks and want to build up to chatting about re-positioning your brand or re-branding completely. To do this let’s chat first about branding and what it actually is, because it might be meaning different things to different people. To us, branding and creating a brand … Read more
We recently attended our first WordCamp conference, not just as attendees but as speakers too… and as parents! Well, Rachael went as mummy and I went as the evil lady who took away the mummy from time to time. It was an excellent experience overall; good fun, friendly people, great talks and we learned lots … Read more
I was recently asked by Sussex Life magazine ‘How important is it for women to support each other in business?’ but was limited to 180 words for my answer (which also had to include two more answers, three questions in total), so not much space to answer really. However, the piece was designed very well … Read more
Do you run training events, short courses, open days or networking events? You could reach a wider audience and raise your business profile by putting them on MeetUp. What is MeetUp? MeetUp is a social website that enables online connections to be made for in-person events, meetings or social gatherings. It originated in the United … Read more
Improve your social media efforts There’s not many SMEs that have got social media completely right and have their presence working hard for them. Evaluate this year’s efforts and see where you can improve. It might be the frequency of posts, it might be the subject range, maybe the quality of posts; using images and … Read more