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How to rescue a PR crisis and save your brand’s image
Public relations disasters can come in many different forms. They happen to almost every organisation at one point and nearly always take place when you least expect it. From issues with your website, products or customer data, PR crises can feel like the end of the...
Make waves with radio
You don’t know what you don’t know. That’s how the saying goes, right? Well, the same is true for your potential customers. If we don’t know that something exists we won’t go looking for it. By extension that means that if someone doesn’t know that your business,...
The Rise of Social Shopping: Part 2 – Pinterest Shop Setup Guide
Following on from Part 1 of our social shopping set up guide, here’s our top tips and advice for getting set up on Pinterest! Pinterest boasts that it attracts the highest number of ‘super shoppers’ compared to any other social platform, a term attributed to big...
The Rise of Social Shopping: Part 1 – Instagram Shop Setup Guide
Over the last few years, there’s been a huge increase in ‘Social Shops’ – think of it as Social Media meets eCommerce. They’ve taken over our social feeds, with Instagram and Pinterest being two of the social platforms currently leading the way with these engaging...
How well do you know your target audience?
We’re going to unpack what it means to identify your target audience and learn about the differences between the generations. Currently there are 8 billion people in the world and counting, we all have different interests, different financial situations and different...
Is TikTok Shop here for the long haul or just a fleeting trend?
TikTok has become increasingly popular within the last two years, with its relaunch in 2018 that saw it go from Musically, a music-oriented app that encouraged people to make lip syncing videos, to an app with a wider range of creative content that invites several...
Summer marketing ideas you need to try
So, here we are - Summer 2022. We’re over halfway through the year and now entering the warmer months (well, as warm as we can get here in the UK anyway!). During this time of the year, businesses can experience one of their slower seasons, especially if you are a...
How Podcasting Fits into Your Tactical Marketing Plan
Podcast consumption is rising rapidly. Whether it be whilst commuting to work or walking the dog, 19.1 million Britons tuned into podcasts during 2021. With year on year growth, this statistic is expected to reach 28 million by 2026. It’s not hard to see why. Podcasts...
What’s the hype with influencer marketing?
We’ve all heard of them… Influencers. Digital Creators. Online Creators. It’s the buzzword in the marketing industry, but what exactly is Influencer Marketing, and what’s the big deal? Influencer Marketing is a social media marketing strategy that involves...
Bolster your brand by running workshops
There’s a misconception out there that you need to have had teacher training to run a workshop as a business, however that is in fact, not the case. Not only is running a workshop a great way to share your expert topic knowledge with other likeminded business owners...
How to win with marketing automation
Is Marketing Automation a tool? Are you struggling to fit in your daily marketing tasks? If some of those were taken off your hands and freed up your time, would you be leaping for joy?! Is marketing automation a tool? The term is used overall to describe technology...
Get pinning for popularity! Pinterest marketing.
As business owners, we are always looking for new ways to generate brand awareness; Pinterest is a platform that is similar to Instagram but with more jazz and aesthetic! It allows users to visually share and discover new interests - people who use Pinterest love to...
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How to optimise for zero click searches
Every day, Google is taking steps to try and make our lives as ‘search engine users’ easier, by providing answers more quickly, more accurately and in the right format. But imagine if you found the exact answer to your query, without having to click, not even...
What is DesignOps and how can your business master it?
Anyone working on scaling their business online over the past year will probably agree that DesignOps is a term that has popped up and is becoming increasingly popular. It refers to the department (or single person) that plans, defines, and manages the design process...
What are the best Google business and web tools?
There is an abundance of tools available to you when it comes to maintaining your website and growing your online platform. It can be overwhelming to work out which ones you should master and which ones aren't relevant to you. That's why we've put this post together...
How to avoid website traffic drops after a redesign
The time always comes when your company’s website needs to be refreshed. Getting updates installed and a redesign put in place can, and should, be an exciting part of seeing your business progress. However, it can bring with it the worry that your site’s search result...
With the rise of freelance marketplaces, how do you know which designer to choose?
Getting a logo designed for your company, like most things now, is a task that can be done by a designer around the corner or one hundreds of miles away that you’ll never meet. This is all thanks to online sites including UpWork, Fiverr and Freelancer.com, to name but...
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What to include in an ethical marketing strategy
As consumers, we get flooded with “new year, new you” content every January, but as business owners we have our own plans and new goals too. One of yours might be to become more sustainable or to put an ethical focus into your marketing plan. But why is ethical...
How to Write a Blog. The Ultimate Guide to Blog Writing – Part 2
In Part 1 of our how to write a blog post, we introduced you to the whys and wherefores of blogging. We hope that you picked up some useful tips: the main reasons why blogs are so good for your digital presence and your business, how to focus on your audience, and a...
How to Write a Blog. The Ultimate Guide to Blog Writing – Part 1
Blogs demonstrate that you’re serious about your marketing and your online presence. However, there’s lots to know and several key things to get right. And lots that you can get wrong. In our opinion, as with everything in life, when it comes to blogs you’ll see a...
Instagram Reels – Should my business be using them?
Instagram is a huge social media channel, with 28.74 million UK users as of May 2021 and represents a perfect platform to utilise for your business. Instagram Reels landed in August 2020 - these are short videos (up to 30 seconds) which contain audio and visual...
LinkedIn algorithms and how to get results
Did you know that as of April 2021 LinkedIn had nearly 31.2 million users in the UK? And, that while Facebook is still the largest social networking site worldwide, LinkedIn now has almost 740 million members, with over 55 million registered companies? Formerly a...
Pricing Strategies explained for Small Businesses
Oh it’s a tough one isn’t it? Setting prices. Especially for new businesses, or for services; when the costs aren’t as clear cut as with a product. And then there’s pricing strategies; reasons and methods behind the pricing and its variations, to maximise profit....
Video marketing: are you doing it right?
It's the most effective marketing tool available. Video marketing; are you doing it right? Why is video king? Put simply, it has higher engagement and conversion rates than any other form of content. Hubspot predicted that adding a video to a landing page of a...
Demystifying PPC for small business owners
What is PPC advertising? PPC or pay per click advertising is a way of generating traffic to your website by paying a third party to display ads. Typically when people mention PPC they’re talking about Google Search Ads, which are the text ads that appear when someone...
Are 4 E’s the new marketing mix?
Are 4 e's the new marketing mix? The other day I was guest speaker at an Enterprise Nation event and in my talk, I briefly touched on a new approach to the fundamentals of value, the pillars of building a customer relationship. Something called the 4 E’s. We do like a...
Affiliate marketing and how to do it successfully
You’ve probably heard of affiliate marketing, but you may not have considered adding affiliate links to your website to create a new revenue stream. But affiliate marketing can be an effective way of maximising your existing audience and earning commission from sales...
The challenges of arts marketing
Artwork by Paul Martin at Martin Studios Whenever I begin advising small organisations or artists on their online marketing, I come across one particular challenge more often than any other: over-ambitiousness. Usually of course, ambitiousness is a quality we should...
Experiential marketing and why we should ‘be more Samsung’
About a month or so before the world as we know it changed and the opportunity to go out became a thing of the past (for now), my view and understanding of Samsung completely changed. I don’t use any Samsung products nor have I been a champion of the brand. But all of...
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