Branding can mean very different things to different people – but at its core, it’s about creating. clear, consistent identity that resonates with your audience. Before diving into some examples, let’s look at what branding really is and why it...
A logo alone is not a brand but it does form part of your brand identity. In advertising, the often discussed ‘rule of 7’ theory, suggests someone must see your brand seven times before it starts to be remembered and a powerful brand identity means you can recognise...
Public relations disasters can come in many different forms. They happen to almost every organisation at one point and nearly always take place when you least expect it. From issues with your website, products or customer data, PR crises can feel like the end of the...
We’re going to unpack what it means to identify your target audience and learn about the differences between the generations. Currently there are 8 billion people in the world and counting, we all have different interests, different financial situations and different...
Some years ago, on a business trip to Boston Massachusetts, I woke up first morning, to snow. Or, at least, that’s what the radio announcer was telling me. So, what did I do? Well, I dashed to the window to see for myself. I’d arrived at my hotel late the night...
Do you shape your business around your company values? From the start, we set our own company values and they have helped us to stay focused and passionate about why we do what we do, how we do it and to grow our business organically. Here are our top 5 reasons to...
