Rachael, Author at Shake It Up Creative

How email marketing can boost sales

5 September 2025 | Marketing

We have some top tips to make the most of this marketing tool… If you have a well-established and effective marketing strategy, we hope you have discovered that email marketing can work really well for your business and quantifiably boost sales. Today’s email...

Why you’re missing out if you don’t have a word of mouth marketing strategy

28 August 2025 | Marketing

Word of mouth, as a term, has been a part of our vocabulary for 500 years and is now widely recognised within the business community as “the process of telling people you know about a particular product or service, usually because you think it is good and want to...

My brand makes my customers feel…

14 August 2025 | Brand

Branding can mean very different things to different people – but at its core, it’s about creating. clear, consistent identity that resonates with your audience. Before diving into some examples, let’s look at what branding really is and why it...

An Easy Guide to Local SEO

11 August 2025 | Design & Tech

Get to grips with local SEO for your WordPress website with our easy guide to local SEO. What is local SEO and why is it important for your business? In this blog, we’re going to take you through the essential basics of local SEO, to make your website visible to your...

My top tips for award entries that win

16 July 2025 | Visibility

Ever entered an awards programme? Over the years I have written many awards applications for different companies. Lots have won; hooray, many have been finalists; yay, for some I advised that they should gather more results and submit next year instead; they simply...