Month: March 2019

How to optimise for zero click searches

How to optimise for zero click

Every day, Google is taking steps to try and make our lives as ‘search engine users’ easier, by providing answers more quickly, more accurately and in the right format.  But imagine if you found the exact answer to your query, without having to click, not even once.  It’s already happening.  Ask for a temperature conversion, … Read more

Categories SEO

How to talk directly to your target clients through your marketing

Segment your audience so you can target your marketing

When it comes to marketing, there is a very simple way to work out whether or not your approach is going to be effective. If you’re trying to talk to everybody, you’re going to have a difficult time reaching anybody. Vague and generic messages are far less likely to resonate with audiences than specific, direct … Read more