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Pricing Strategies explained for Small Businesses
Oh it’s a tough one isn’t it? Setting prices. Especially for new businesses, or for services; when the costs aren’t as clear cut as with a product. And then there’s pricing strategies; reasons and methods behind the pricing and its variations, to maximise profit....
Video marketing: are you doing it right?
It's the most effective marketing tool available. Video marketing; are you doing it right? Why is video king? Put simply, it has higher engagement and conversion rates than any other form of content. Hubspot predicted that adding a video to a landing page of a...
A guide to Core Web Vitals in Google Search Console
A guide to Core Web Vitals in Google Search Console We include Core Web Vitals stats in our SEO audit reports and whilst I was summarising them to a client the other day, I thought it might be helpful to explain in more depth on the blog too. Why now? We asked digital...
Demystifying PPC for small business owners
What is PPC advertising? PPC or pay per click advertising is a way of generating traffic to your website by paying a third party to display ads. Typically when people mention PPC they’re talking about Google Search Ads, which are the text ads that appear when someone...
4 simple steps to unlock your creative mind
There's a certain pressure as a creative company to maintain a good flow of ideas. And not just any ideas, those that stand out or break the mould. Ideas that surpass mediocre. And for me personally, especially as a marketer rather than a designer, illustrator or...
Building brands that endure
Some years ago, on a business trip to Boston Massachusetts, I woke up first morning, to snow. Or, at least, that’s what the radio announcer was telling me. So, what did I do? Well, I dashed to the window to see for myself. I’d arrived at my hotel late the night...
Do you have a word of mouth marketing strategy?
Word of mouth, as a term, has been a part of our vocabulary for 500 years and is now widely recognised within the business community as “the process of telling people you know about a particular product or service, usually because you think it is good and want to...
Are 4 E’s the new marketing mix?
Are 4 e's the new marketing mix? The other day I was guest speaker at an Enterprise Nation event and in my talk, I briefly touched on a new approach to the fundamentals of value, the pillars of building a customer relationship. Something called the 4 E’s. We do like a...
New app innovations and lesser-known features across digital
New app innovations and lesser-known features across digital In the world of digital, things change fast. So here’s a round-up of new app innovations and lesser-known features across some of the most popular platforms, keeping you up to speed as we enter the last...
Improve your ecommerce SEO in 5 steps
Optimising for search traffic on an ecommerce site can take a lot longer than on a company or portfolio website due to the layers of that site e.g. Supermarket Homepage > Groceries > Frozen Food > Frozen Vegetables & Herbs > Frozen Prepared Vegetables....
Affiliate marketing and how to do it successfully
You’ve probably heard of affiliate marketing, but you may not have considered adding affiliate links to your website to create a new revenue stream. But affiliate marketing can be an effective way of maximising your existing audience and earning commission from sales...
The challenges of arts marketing
Artwork by Paul Martin at Martin Studios Whenever I begin advising small organisations or artists on their online marketing, I come across one particular challenge more often than any other: over-ambitiousness. Usually of course, ambitiousness is a quality we should...
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Can TikTok be used for business?
It's had one billion downloads globally and was merged with Musical.ly last year. Extremely popular with younger teens, TikTok is the short-form video social media app that is now available in 75 languages and has its own content trends list. But can TikTok be...
Scheduling Tools – What Are They And Do You Need Them?
Do you sit at your desk thinking "I must post something on social media", but find that your mind goes blank? Are you being told that you should be posting regular content on social media but don’t know what to post? The more pressure we put on ourselves, the harder...
How to talk directly to your target clients through your marketing
When it comes to marketing, there is a very simple way to work out whether or not your approach is going to be effective. If you’re trying to talk to everybody, you’re going to have a difficult time reaching anybody. Vague and generic messages are far less likely to...
How much do you need to spend on PR?
Asking "how much does PR cost?" can feel like you’re asking ‘how long is a piece of string?’. For those of you who are wondering how on earth you decide which PR firm to choose, how much it’s going to cost and how to measure the return on investment, this blog post is...
What is IGTV and do you need to be on it?
If you use Instagram for yourself or your brand then you’ve probably noticed a new button at the top of your feed, right next to your direct messages. If you haven’t explored what it is yet then we’re here to explain. The fact it’s shaped like a TV is a bit of a...
Upgrading your social media strategy for the year ahead
As we approach the middle of the year (yes, already), we thought a run-through on which platforms are helping businesses step up their game was due. 45% of customers say a brand's social media profile alone has the power to change their perception of them (Social...
5 steps to dramatically increase your views on YouTube and rank higher
There’s no doubting the fact that the future is video. Posting videos onto YouTube can do more than get you seen by your target audience, it can make you a part of their routines, a place they turn to when they’re looking for entertainment. When 300 hours of video are...
How can email marketing boost sales?
We have some top tips to make the most of this marketing tool… If you have a well-established and effective marketing strategy, we hope you have discovered that email marketing can work really well for your business and quantifiably boost sales. Today’s email...
The 80/20 rule for social media content
When we teach a group of business owners all about using social media for business, in the training session, we mention the 80/20 rule for social media. Most of them love this part and so we thought it was worth going into more detail about this to help small business...
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