Every day, Google is taking steps to try and make our lives as ‘search engine users’ easier, by providing answers more quickly, more accurately and in the right format. But imagine if you found the exact answer to your query, without having to click, not even once. It’s already happening. Ask for a temperature conversion, … Read more
When it comes to marketing, there is a very simple way to work out whether or not your approach is going to be effective. If you’re trying to talk to everybody, you’re going to have a difficult time reaching anybody. Vague and generic messages are far less likely to resonate with audiences than specific, direct … Read more
It’s easy to say you are a purpose-led company but we knew from the beginning that this is in no way enough and that we would need to learn and decide how to make business purpose tangible for Shake It Up Creative. Our previous post and subtle changes to our website show that we are … Read more
Anyone working on scaling their business online over the past year will probably agree that DesignOps is a term that has popped up and is becoming increasingly popular. It refers to the department (or single person) that plans, defines, and manages the design process within a company. They must ensure the design team is smooth-running … Read more
Speaking at a conference or event can be nerve-wracking. Even for those who are able to present confidently and learn their ‘speech’, the thought of unknown questions being asked afterwards can be a deterrent. It’s often hard to see the benefits of putting yourself out there or putting the effort in to these, often unpaid, … Read more
A year ago at the beginning of 2018, January 11th to be precise, Facebook’s founder, Mark Zuckerberg, announced that Facebook would be changing its News Feed algorithm to prioritise content from ‘friends, family and groups’. Zuckerberg stated “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And … Read more
When it comes to choosing an ecommerce platform to use, the possibilities can seem endless. You want to be able to sell your products and services simply but effectively. You want to be able to understand the backend of the platform and have a high quality UX for your customers. You want to trust what … Read more
Network marketing, also known as multi-level marketing (MLM) or pyramid selling, is a marketing strategy for the sale of products and/or services where the revenue of the MLM company is derived from non-salaried participants. These “distributors” are sometimes referred to as “independent business owners” and they sell the company’s products/services and make their earnings through … Read more
The term ‘purpose-led business practice’ has been popping up a lot more recently. It’s a concept which is rapidly growing in popularity and is focused on ensuring that an organisation stands for something it believes in, going beyond profit and positively impacting society. If a company can direct its business model towards something that creates … Read more
What does graphic communication encompass and why is it important to know about for your business? Have you heard the term graphic communication being used and wondered what makes it different from graphic design? Both graphic design and communication are essential to attracting and interacting with potential customers and as well as your existing customer … Read more