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How much do you need to spend on PR?
Asking "how much does PR cost?" can feel like you’re asking ‘how long is a piece of string?’. For those of you who are wondering how on earth you decide which PR firm to choose, how much it’s going to cost and how to measure the return on investment, this blog post is...
What is IGTV and do you need to be on it?
If you use Instagram for yourself or your brand then you’ve probably noticed a new button at the top of your feed, right next to your direct messages. If you haven’t explored what it is yet then we’re here to explain. The fact it’s shaped like a TV is a bit of a...
What are the best Google business and web tools?
There is an abundance of tools available to you when it comes to maintaining your website and growing your online platform. It can be overwhelming to work out which ones you should master and which ones aren't relevant to you. That's why we've put this post together...
How to avoid website traffic drops after a redesign
The time always comes when your company’s website needs to be refreshed. Getting updates installed and a redesign put in place can, and should, be an exciting part of seeing your business progress. However, it can bring with it the worry that your site’s search result...
Upgrading your social media strategy for the year ahead
As we approach the middle of the year (yes, already), we thought a run-through on which platforms are helping businesses step up their game was due. 45% of customers say a brand's social media profile alone has the power to change their perception of them (Social...
5 steps to dramatically increase your views on YouTube and rank higher
There’s no doubting the fact that the future is video. Posting videos onto YouTube can do more than get you seen by your target audience, it can make you a part of their routines, a place they turn to when they’re looking for entertainment. When 300 hours of video are...
The 80/20 rule for social media content
When we teach a group of business owners all about using social media for business, in the training session, we mention the 80/20 rule for social media. Most of them love this part and so we thought it was worth going into more detail about this to help small business...
Hosting a successful business event can really put you on the map!
Have you ever hosted an event for your customers? It can be quite nerve-wracking, but with careful preparation you can create an occasion that your guests talk about for years to come – and for all the right reasons! It is not something you want to do often but for a...
With the rise of freelance marketplaces, how do you know which designer to choose?
Getting a logo designed for your company, like most things now, is a task that can be done by a designer around the corner or one hundreds of miles away that you’ll never meet. This is all thanks to online sites including UpWork, Fiverr and Freelancer.com, to name but...
Repositioning your Brand
Repositioning or Rejuvenation? Hands up if you are guilty of starting a business with a logo but without properly knowing what you are actually going to deliver? Did you know what customers might think and want, what piece of the market you were targeting? When a...
Branding Checklist
When developing or rebranding your business, it’s essential to think ahead about placements – where and how will any logo, messaging and offers appear later on? To help you think about some of the areas where your brand may well feature, here is a checklist: Website...
Protecting Your Brand
You’ve worked long and hard on developing your brand, looking at all the different elements from logos, fonts, colours, photography etc, how and where you will use it and what it means to you and your customers. The Brand Identity (look and feel) and the Brand Image...
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