Building brands that endure

Building brands that endure skyscrapers image

Some years ago, on a business trip to Boston Massachusetts, I woke up first morning, to snow. Or, at least, that’s what the radio announcer was telling me. So, what did I do? Well, I dashed to the window to see for myself. I’d arrived at my hotel late the night before, it was dark … Read more

Are 4 E’s the new marketing mix?

Are 4 E's the new marketing mix? Graphic.

Are 4 e’s the new marketing mix? The other day I was guest speaker at an Enterprise Nation event and in my talk, I briefly touched on a new approach to the fundamentals of value, the pillars of building a customer relationship. Something called the 4 E’s. We do like a group of considerations, a … Read more

Improve your ecommerce SEO in 5 steps

improve your ecommerce seo_site hierarchy

Optimising for search traffic on an ecommerce site can take a lot longer than on a company or portfolio website due to the layers of that site e.g. Supermarket Homepage > Groceries > Frozen Food > Frozen Vegetables & Herbs > Frozen Prepared Vegetables. And that can make it seem very complex, very time-consuming and … Read more

Affiliate marketing and how to do it successfully

Affiliate marketing and how to do it graphic

You’ve probably heard of affiliate marketing, but you may not have considered adding affiliate links to your website to create a new revenue stream. But affiliate marketing can be an effective way of maximising your existing audience and earning commission from sales of relevant products and services. And it can all be done through your … Read more

The challenges of arts marketing

Painting by Paul Martin. Challenges of Arts Marketing.

Artwork by Paul Martin at Martin Studios Whenever I begin advising small organisations or artists on their online marketing, I come across one particular challenge more often than any other: over-ambitiousness. Usually of course, ambitiousness is a quality we should strive for but it can also lead us to set unrealistic goals for ourselves- a … Read more

How to write intelligent copy

Dictionary snippet_how to write intelligent copy

When I was at middle school (also known as junior school), I started reading the dictionary every night. I did this because I believed I needed to be more intelligent. I thought that knowing more words would help dramatically. Now that I’m a grown up, I’ve had various copywriting training and I like to write, … Read more

Marketing during COVID-19 (Part 2)

Marketing during COVID-19 part two

This is part two of my talk on marketing during a pandemic, COVID-19, for The Thrive Effect run by Clare Griffiths. I have adapted it to reflect some recent examples because, of course, things are changing quickly in the current climate. Strategy for now Short term – this may be tricky for you if you’re … Read more

Marketing during COVID-19 (Part 1)

Marketing during COVID-19

Marketing during a global pandemic and under circumstances we’ve never had the need to adjust to before, is a challenge. We’ve had to, very quickly, adjust physically and mentally in our personal and our professional lives to varying degrees. We are each having to deal with various issues – that could be homeschooling, separation from … Read more