Marketing during COVID-19 (Part 2)

Marketing during COVID-19 part two

This is part two of my talk on marketing during a pandemic, COVID-19, for The Thrive Effect run by Clare Griffiths. I have adapted it to reflect some recent examples because, of course, things are changing quickly in the current climate. Strategy for now Short term – this may be tricky for you if you’re … Read more

Marketing during COVID-19 (Part 1)

Marketing during COVID-19

Marketing during a global pandemic and under circumstances we’ve never had the need to adjust to before, is a challenge. We’ve had to, very quickly, adjust physically and mentally in our personal and our professional lives to varying degrees. We are each having to deal with various issues – that could be homeschooling, separation from … Read more

Is discrimination as contagious as Coronavirus?

Is discrimination as contagious as Coronavirus

Written by Zhiming (Bruce) Li, a Loughborough University student, who is currently doing a virtual internship with Shake It Up Creative. Starting on the evening of March 23, 2020, the UK officially went into lockdown for at least three weeks. The government ordered the closure of all ‘non-essential’ stores, including clothing, electronics, libraries, etc. Gatherings … Read more

Offsetting part of your digital footprint with Ecosia

Offsetting part of your digital footprint with Ecosia

Would you choose to use an alternative search engine if you knew that when you shopped online or checked your share prices you could be ‘virtually’ planting a tree? Would it feel good, playing a vital part in a global reforestation movement? Hopefully if you care about the world (which now, more than ever, everyone … Read more

Does love in business matter?

Love at work by Shake It Up Creative

Attending a fringe event is a smart way to be a part of the, sometimes more adventurous, conversations surrounding the main event. They are often in workshop format so it’s hands-on and your takeaways are actionable. An example of this is the ‘Leading with Love’ Meaning Conference fringe event that I went to, run by … Read more

Why testimonials are important

Why testimonials are important by Shake It Up Creative

There are countless articles and blog posts out there encouraging businesses, large and small, to include testimonials on their website, explaining the reasons to collect and display them. One of those reasons is to demonstrate credibility, another is to instill trust in you and your business. But does that really make a difference? Do people … Read more

Glossary of marketing terms

Glossary of marketing terms

One of the ways we like to stand out, be different and memorable is by communicating with our clients in plain English. We’ve found this works well and is usually very much appreciated. The feedback we’ve had suggests that this improves user experience with us at all stages of the relationship. In addition, businesses come … Read more

Are business awards worth it?

Are business awards worth it?

Last month, Meg was recognised as Runner Up Digital Woman of the Year at the Business Women Excellence Awards Sussex. This time last year we, as a company, won the Entrepreneurial category and were crowned Runner Up Sussex Business of the Year, in the same awards program. We were delighted, but what have these awards … Read more