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Get pinning for popularity! Pinterest marketing.
As business owners, we are always looking for new ways to generate brand awareness; Pinterest is a platform that is similar to Instagram but with more jazz and aesthetic! It allows users to visually share and discover new interests - people who use Pinterest love to...
What to include in an ethical marketing strategy
As consumers, we get flooded with “new year, new you” content every January, but as business owners we have our own plans and new goals too. One of yours might be to become more sustainable or to put an ethical focus into your marketing plan. But why is ethical...
7 Steps for Effective Networking
We love a bit of networking here at Shake It Up Creative and that stems back to several years before the company was born too. Hence, we are experienced networkers. That doesn’t mean we get it right all the time or go to every networking event out there. It does mean...
An Easy Guide to Local SEO
Get to grips with local SEO for your WordPress website with our easy guide to local SEO. What is local SEO and why is it important for your business? In this blog, we’re going to take you through the essential basics of local SEO, to make your website visible to your...
Three successful brand logo redesigns
Have you noticed the changes that have been made to your favourite brand logos in recent years? They may have been subtle, but there is a good reason for change: brands and their logos need to be regularly redesigned to stay relevant. Can you imagine still seeing the...
How to Write a Blog. The Ultimate Guide to Blog Writing – Part 2
In Part 1 of our how to write a blog post, we introduced you to the whys and wherefores of blogging. We hope that you picked up some useful tips: the main reasons why blogs are so good for your digital presence and your business, how to focus on your audience, and a...
How to Write a Blog. The Ultimate Guide to Blog Writing – Part 1
Blogs demonstrate that you’re serious about your marketing and your online presence. However, there’s lots to know and several key things to get right. And lots that you can get wrong. In our opinion, as with everything in life, when it comes to blogs you’ll see a...
Instagram Reels – Should my business be using them?
Instagram is a huge social media channel, with 28.74 million UK users as of May 2021 and represents a perfect platform to utilise for your business. Instagram Reels landed in August 2020 - these are short videos (up to 30 seconds) which contain audio and visual...
How Outsourcing Saves Costs & More
It may come as a surprise, but outsourcing isn’t new. The concept emerged as far back as the 1950s but didn’t become fully formed and widespread until the 1980s, when the idea of focusing on core business activities started to impact significantly on several types and...
LinkedIn algorithms and how to get results
Did you know that as of April 2021 LinkedIn had nearly 31.2 million users in the UK? And, that while Facebook is still the largest social networking site worldwide, LinkedIn now has almost 740 million members, with over 55 million registered companies? Formerly a...
Everything You Need to Know About Customer Relationship Management Systems
Picture the scene. Your client has just doubled their annual spend with you. You’ve been working with them for some time now; your services suit their needs perfectly – in fact, your business has saved their operation several working hours and has shaved off some...
How to Run a Successful Hybrid Event
We know plenty of people eager to get back to face-to-face events, to get real human connection, but not everyone is feeling this way. Even after the initial return phase, event organisers must remember that the world has changed; home-working, flexibility and...
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UX – what is it and why should you care?
UX is a buzzword in the digital community but what does it stand for and more importantly, what does it really mean? UX is an abbreviation of the words user experience. It refers to the quality of a site from its user's point of view. UX design is an important part of...
What are the best Google business and web tools?
There is an abundance of tools available to you when it comes to maintaining your website and growing your online platform. It can be overwhelming to work out which ones you should master and which ones aren't relevant to you. That's why we've put this post together...
How to avoid website traffic drops after a redesign
The time always comes when your company’s website needs to be refreshed. Getting updates installed and a redesign put in place can, and should, be an exciting part of seeing your business progress. However, it can bring with it the worry that your site’s search result...
With the rise of freelance marketplaces, how do you know which designer to choose?
Getting a logo designed for your company, like most things now, is a task that can be done by a designer around the corner or one hundreds of miles away that you’ll never meet. This is all thanks to online sites including UpWork, Fiverr and Freelancer.com, to name but...
Web Design –Your Site’s Usability and Creativity Checklist
A website is only as good as its usability and creativity. No matter how much you populate your site with useful features or deals, if it isn’t both easy to use and attractive to your visitors then it isn’t going to be a success. Studies have shown that on average,...
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LinkedIn algorithms and how to get results
Did you know that as of April 2021 LinkedIn had nearly 31.2 million users in the UK? And, that while Facebook is still the largest social networking site worldwide, LinkedIn now has almost 740 million members, with over 55 million registered companies? Formerly a...
Pricing Strategies explained for Small Businesses
Oh it’s a tough one isn’t it? Setting prices. Especially for new businesses, or for services; when the costs aren’t as clear cut as with a product. And then there’s pricing strategies; reasons and methods behind the pricing and its variations, to maximise profit....
Video marketing: are you doing it right?
It's the most effective marketing tool available. Video marketing; are you doing it right? Why is video king? Put simply, it has higher engagement and conversion rates than any other form of content. Hubspot predicted that adding a video to a landing page of a...
Demystifying PPC for small business owners
What is PPC advertising? PPC or pay per click advertising is a way of generating traffic to your website by paying a third party to display ads. Typically when people mention PPC they’re talking about Google Search Ads, which are the text ads that appear when someone...
Do you have a word of mouth marketing strategy?
Word of mouth, as a term, has been a part of our vocabulary for 500 years and is now widely recognised within the business community as “the process of telling people you know about a particular product or service, usually because you think it is good and want to...
Are 4 E’s the new marketing mix?
Are 4 e's the new marketing mix? The other day I was guest speaker at an Enterprise Nation event and in my talk, I briefly touched on a new approach to the fundamentals of value, the pillars of building a customer relationship. Something called the 4 E’s. We do like a...
Affiliate marketing and how to do it successfully
You’ve probably heard of affiliate marketing, but you may not have considered adding affiliate links to your website to create a new revenue stream. But affiliate marketing can be an effective way of maximising your existing audience and earning commission from sales...
The challenges of arts marketing
Artwork by Paul Martin at Martin Studios Whenever I begin advising small organisations or artists on their online marketing, I come across one particular challenge more often than any other: over-ambitiousness. Usually of course, ambitiousness is a quality we should...
Experiential marketing and why we should ‘be more Samsung’
About a month or so before the world as we know it changed and the opportunity to go out became a thing of the past (for now), my view and understanding of Samsung completely changed. I don’t use any Samsung products nor have I been a champion of the brand. But all of...
Why testimonials are important
There are countless articles and blog posts out there encouraging businesses, large and small, to include testimonials on their website, explaining the reasons to collect and display them. One of those reasons is to demonstrate credibility, another is to instill trust...
Glossary of marketing terms
One of the ways we like to stand out, be different and memorable is by communicating with our clients in plain English. We've found this works well and is usually very much appreciated. The feedback we've had suggests that this improves user experience with us at all...
How to write a brilliant case study
Why write a case study? Customers need to believe in a product or service before they buy. They have to reach the stage where they think that what you’re selling solves their problem, that it is attractive to them and that it is either the best, or most convenient,...
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