It’s normal for a myriad of marketing activities to be happening simultaneously with the aim of boosted impact. You’ve heard the “it takes 6-8 touchpoints to gain a sales lead”, it’s all about awareness followed by nurturing of a potential customer. But there’s a power partnership that’s been breaking down two marketing silos even more. … Read more
LinkedIn has always been considered to be the business social media platform, a place for professionals, whether they’re looking for a position within a company or to expand their business connections. With some of the recently added features and their re-designed company pages, there’s no better time to include LinkedIn in your marketing strategy, especially … Read more
For the second time, I (Meg Fenn) was a speaker at WordCamp London #WCLDN and my topic Collaboration vs. Competition is the inspiration behind this post. I realised from the comments and questions from attendees after my talk that wanting to become more collaborative with companies offering similar services and understanding how to go about … Read more
Do you sit at your desk thinking “I must post something on social media”, but find that your mind goes blank? Are you being told that you should be posting regular content on social media but don’t know what to post? The more pressure we put on ourselves, the harder it is. There is an … Read more
Every day, Google is taking steps to try and make our lives as ‘search engine users’ easier, by providing answers more quickly, more accurately and in the right format. But imagine if you found the exact answer to your query, without having to click, not even once. It’s already happening. Ask for a temperature conversion, … Read more
When it comes to marketing, there is a very simple way to work out whether or not your approach is going to be effective. If you’re trying to talk to everybody, you’re going to have a difficult time reaching anybody. Vague and generic messages are far less likely to resonate with audiences than specific, direct … Read more
It’s easy to say you are a purpose-led company but we knew from the beginning that this is in no way enough and that we would need to learn and decide how to make purpose tangible for Shake It Up Creative. Our previous post and subtle changes to our website show that we are increasingly … Read more
Anyone working on scaling their business online over the past year will probably agree that DesignOps is a term that has popped up and is becoming increasingly popular. It refers to the department (or single person) that plans, defines, and manages the design process within a company. They must ensure the design team is smooth-running … Read more
Speaking at a conference or event can be nerve-wracking. Even for those who are able to present confidently and learn their ‘speech’, the thought of unknown questions being asked afterwards can be a deterrent. It’s often hard to see the benefits of putting yourself out there or putting the effort in to these, often unpaid, … Read more
A year ago at the beginning of 2018, January 11th to be precise, Facebook’s founder, Mark Zuckerberg, announced that Facebook would be changing its News Feed algorithm to prioritise content from ‘friends, family and groups’. Zuckerberg stated “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And … Read more