As business owners, we are always looking for new ways to generate brand awareness; Pinterest is a platform that is similar to Instagram but with more jazz and aesthetic! It allows users to visually share and discover new interests – people who use Pinterest love to ‘see’ rather than read what you’re posting up. … Read more
As consumers, we get flooded with “new year, new you” content every January, but as business owners we have our own plans and new goals too. One of yours might be to become more sustainable or to put an ethical focus into your marketing plan. But why is ethical marketing important and how would you … Read more
We love a bit of networking here at Shake It Up Creative and that stems back to several years before the company was born too. Hence, we are experienced networkers. That doesn’t mean we get it right all the time or go to every networking event out there. It does mean that we are open … Read more
Get to grips with local SEO for your WordPress website with our easy guide to local SEO. What is local SEO and why is it important for your business? In this blog, we’re going to take you through the essential basics of local SEO, to make your website visible to your homegrown community or your … Read more
Have you noticed the changes that have been made to your favourite brand logos in recent years? They may have been subtle, but there is a good reason for change: brands and their logos need to be regularly redesigned to stay relevant. Can you imagine still seeing the brown FLORA logo with ‘soft margarine’ underneath … Read more
In Part 1 of our how to write a blog post, we introduced you to the whys and wherefores of blogging. We hope that you picked up some useful tips: the main reasons why blogs are so good for your digital presence and your business, how to focus on your audience, and a few easy-to-fall-into … Read more
Blogs demonstrate that you’re serious about your marketing and your online presence. However, there’s lots to know and several key things to get right. And lots that you can get wrong. In our opinion, as with everything in life, when it comes to blogs you’ll see a fair amount of the good, the bad and … Read more
Instagram is a huge social media channel, with 28.74 million UK users as of May 2021 and represents a perfect platform to utilise for your business. Instagram Reels landed in August 2020 – these are short videos (up to 30 seconds) which contain audio and visual effects. But are they worth pursuing for small businesses? … Read more
It may come as a surprise, but outsourcing isn’t new. The concept emerged as far back as the 1950s but didn’t become fully formed and widespread until the 1980s, when the idea of focusing on core business activities started to impact significantly on several types and sizes of organisations around the world. The growth of … Read more
Did you know that as of April 2021 LinkedIn had nearly 31.2 million users in the UK? And, that while Facebook is still the largest social networking site worldwide, LinkedIn now has almost 740 million members, with over 55 million registered companies? Formerly a recruitment platform (and it’s still a useful route into a new … Read more