“Help! I’m getting the white screen of death.” Or “My website has been hacked!” These exclamations are just two examples of what we hear from clients or business owners, who have been recommended to us, asking for help. Over the years, we have seen many client business websites become damaged, lost or simply have bits … Read more
One main piece of advice we often give to our clients and also to our #ShakeItHUB visitors is that all of their marketing efforts can and should lead potential customers to their website. Why? Because that’s where they’ll connect with them through their copy (written specifically for their audience) and through the website design which … Read more
It’s normal for a myriad of marketing activities to be happening simultaneously with the aim of boosted impact. You’ve heard the “it takes 6-8 touchpoints to gain a sales lead”, it’s all about awareness followed by nurturing of a potential customer. But there’s a power partnership that’s been breaking down two marketing silos even more. … Read more
LinkedIn has always been considered to be the business social media platform, a place for professionals, whether they’re looking for a position within a company or to expand their business connections. With some of the recently added features and their re-designed company pages, there’s no better time to include LinkedIn in your marketing strategy, especially … Read more
For the second time, I (Meg Fenn) was a speaker at WordCamp London #WCLDN and my topic Collaboration vs. Competition is the inspiration behind this post. I realised from the comments and questions from attendees after my talk that wanting to become more collaborative with companies offering similar services and understanding how to go about … Read more
Do you sit at your desk thinking “I must post something on social media”, but find that your mind goes blank? Are you being told that you should be posting regular content on social media but don’t know what to post? The more pressure we put on ourselves, the harder it is. There is an … Read more
Every day, Google is taking steps to try and make our lives as ‘search engine users’ easier, by providing answers more quickly, more accurately and in the right format. But imagine if you found the exact answer to your query, without having to click, not even once. It’s already happening. Ask for a temperature conversion, … Read more
When it comes to marketing, there is a very simple way to work out whether or not your approach is going to be effective. If you’re trying to talk to everybody, you’re going to have a difficult time reaching anybody. Vague and generic messages are far less likely to resonate with audiences than specific, direct … Read more
It’s easy to say you are a purpose-led company but we knew from the beginning that this is in no way enough and that we would need to learn and decide how to make purpose tangible for Shake It Up Creative. Our previous post and subtle changes to our website show that we are increasingly … Read more
Anyone working on scaling their business online over the past year will probably agree that DesignOps is a term that has popped up and is becoming increasingly popular. It refers to the department (or single person) that plans, defines, and manages the design process within a company. They must ensure the design team is smooth-running … Read more