Would you choose to use an alternative search engine if you knew that when you shopped online or checked your share prices you could be ‘virtually’ planting a tree? Would it feel good, playing a vital part in a global reforestation movement? Hopefully if you care about the world (which now, more than ever, everyone … Read more
Attending a fringe event is a smart way to be a part of the, sometimes more adventurous, conversations surrounding the main event. They are often in workshop format so it’s hands-on and your takeaways are actionable. An example of this is the ‘Leading with Love’ Meaning Conference fringe event that I went to, run by … Read more
There are countless articles and blog posts out there encouraging businesses, large and small, to include testimonials on their website, explaining the reasons to collect and display them. One of those reasons is to demonstrate credibility, another is to instill trust in you and your business. But does that really make a difference? Do people … Read more
One of the ways we like to stand out, be different and memorable is by communicating with our clients in plain English. We’ve found this works well and is usually very much appreciated. The feedback we’ve had suggests that this improves user experience with us at all stages of the relationship. In addition, businesses come … Read more
Last month, Meg was recognised as Runner Up Digital Woman of the Year at the Business Women Excellence Awards Sussex. This time last year we, as a company, won the Entrepreneurial category and were crowned Runner Up Sussex Business of the Year, in the same awards program. We were delighted, but what have these awards … Read more
Before we talk about what Design Thinking is, we want to point out that it is not just for design-specific sectors. It can be and is applied to any field; so keep on reading! What is Design Thinking? Design thinking is an ideology, methodology and process that puts the user at the forefront of complex … Read more
As a business owner and company director, it’s never ‘easy’ to always feel 100% confident in my decision making, my work and the public speaking that I often do to raise awareness of my company. The truth is that I wouldn’t be able to do these things if I didn’t have some confidence, even if … Read more
Why write a case study? Customers need to believe in a product or service before they buy. They have to reach the stage where they think that what you’re selling solves their problem, that it is attractive to them and that it is either the best, or most convenient, option available to them. To help … Read more
Everyone loves a story and people love telling stories. Stories are memorable and many are inspirational. Childhood memories are often full of the bedtime stories we were read and the books we read ourselves as we discovered whole new worlds, fell in love with protagonists and imagined what our lives would be when we grew … Read more
Business conferences offer a myriad of benefits to you as a business owner or leader. Learning from others is one of the best things you can do to help grow your business and to also develop yourself personally. This is so important; you need to have an understanding of what’s happening in your industry, with … Read more