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Get pinning for popularity! Pinterest marketing.

Get pinning for popularity! Pinterest marketing.

As business owners, we are always looking for new ways to generate brand awareness; Pinterest is a platform that is similar to Instagram but with more jazz and aesthetic! It allows users to visually share and discover new interests - people who use Pinterest love to...

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What to include in an ethical marketing strategy

What to include in an ethical marketing strategy

As consumers, we get flooded with “new year, new you” content every January, but as business owners we have our own plans and new goals too. One of yours might be to become more sustainable or to put an ethical focus into your marketing plan. But why is ethical...

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7 Steps for Effective Networking

7 Steps for Effective Networking

We love a bit of networking here at Shake It Up Creative and that stems back to several years before the company was born too. Hence, we are experienced networkers. That doesn’t mean we get it right all the time or go to every networking event out there. It does mean...

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An Easy Guide to Local SEO

An Easy Guide to Local SEO

Get to grips with local SEO for your WordPress website with our easy guide to local SEO.  What is local SEO and why is it important for your business? In this blog, we’re going to take you through the essential basics of local SEO, to make your website visible to your...

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Three successful brand logo redesigns

Three successful brand logo redesigns

Have you noticed the changes that have been made to your favourite brand logos in recent years? They may have been subtle, but there is a good reason for change: brands and their logos need to be regularly redesigned to stay relevant. Can you imagine still seeing the...

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How Outsourcing Saves Costs & More

How Outsourcing Saves Costs & More

It may come as a surprise, but outsourcing isn’t new. The concept emerged as far back as the 1950s but didn’t become fully formed and widespread until the 1980s, when the idea of focusing on core business activities started to impact significantly on several types and...

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LinkedIn algorithms and how to get results

LinkedIn algorithms and how to get results

Did you know that as of April 2021 LinkedIn had nearly 31.2 million users in the UK? And, that while Facebook is still the largest social networking site worldwide, LinkedIn now has almost 740 million members, with over 55 million registered companies? Formerly a...

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How to Run a Successful Hybrid Event

How to Run a Successful Hybrid Event

We know plenty of people eager to get back to face-to-face events, to get real human connection, but not everyone is feeling this way. Even after the initial return phase, event organisers must remember that the world has changed; home-working, flexibility and...

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UX – what is it and why should you care?

UX – what is it and why should you care?

UX is a buzzword in the digital community but what does it stand for and more importantly, what does it really mean? UX is an abbreviation of the words user experience. It refers to the quality of a site from its user's point of view. UX design is an important part of...

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What are the best Google business and web tools?

What are the best Google business and web tools?

There is an abundance of tools available to you when it comes to maintaining your website and growing your online platform. It can be overwhelming to work out which ones you should master and which ones aren't relevant to you. That's why we've put this post together...

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LinkedIn algorithms and how to get results

LinkedIn algorithms and how to get results

Did you know that as of April 2021 LinkedIn had nearly 31.2 million users in the UK? And, that while Facebook is still the largest social networking site worldwide, LinkedIn now has almost 740 million members, with over 55 million registered companies? Formerly a...

read more
Pricing Strategies explained for Small Businesses

Pricing Strategies explained for Small Businesses

Oh it’s a tough one isn’t it? Setting prices. Especially for new businesses, or for services; when the costs aren’t as clear cut as with a product. And then there’s pricing strategies; reasons and methods behind the pricing and its variations, to maximise profit....

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Video marketing: are you doing it right?

Video marketing: are you doing it right?

It's the most effective marketing tool available.  Video marketing; are you doing it right? Why is video king? Put simply, it has higher engagement and conversion rates than any other form of content. Hubspot predicted that adding a video to a landing page of a...

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Demystifying PPC for small business owners

Demystifying PPC for small business owners

What is PPC advertising? PPC or pay per click advertising is a way of generating traffic to your website by paying a third party to display ads. Typically when people mention PPC they’re talking about Google Search Ads, which are the text ads that appear when someone...

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Do you have a word of mouth marketing strategy?

Do you have a word of mouth marketing strategy?

Word of mouth, as a term, has been a part of our vocabulary for 500 years and is now widely recognised within the business community as “the process of telling people you know about a particular product or service, usually because you think it is good and want to...

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Are 4 E’s the new marketing mix?

Are 4 E’s the new marketing mix?

Are 4 e's the new marketing mix? The other day I was guest speaker at an Enterprise Nation event and in my talk, I briefly touched on a new approach to the fundamentals of value, the pillars of building a customer relationship. Something called the 4 E’s. We do like a...

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Affiliate marketing and how to do it successfully

Affiliate marketing and how to do it successfully

You’ve probably heard of affiliate marketing, but you may not have considered adding affiliate links to your website to create a new revenue stream. But affiliate marketing can be an effective way of maximising your existing audience and earning commission from sales...

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The challenges of arts marketing

The challenges of arts marketing

Artwork by Paul Martin at Martin Studios Whenever I begin advising small organisations or artists on their online marketing, I come across one particular challenge more often than any other: over-ambitiousness. Usually of course, ambitiousness is a quality we should...

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Why testimonials are important

Why testimonials are important

There are countless articles and blog posts out there encouraging businesses, large and small, to include testimonials on their website, explaining the reasons to collect and display them. One of those reasons is to demonstrate credibility, another is to instill trust...

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Glossary of marketing terms

Glossary of marketing terms

One of the ways we like to stand out, be different and memorable is by communicating with our clients in plain English. We've found this works well and is usually very much appreciated. The feedback we've had suggests that this improves user experience with us at all...

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How to write a brilliant case study

How to write a brilliant case study

Why write a case study? Customers need to believe in a product or service before they buy. They have to reach the stage where they think that what you’re selling solves their problem, that it is attractive to them and that it is either the best, or most convenient,...

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