PR

PR services – get your stories heard

At Shake It Up Creative, we don’t alter your identity, we showcase it.  At its heart, PR is about shaping how people see your company and your products, making sure that your values and messages beam through in every interaction.  PR services help you to enhance your reputation, or perhaps repair it, making sure your brand is remembered for the right reasons.

Why PR Matters

Public relations isn’t advertising. It’s about creating and nurturing meaningful relationships between your brand and the people who matter most: customers, communities, and the media. Good PR shapes how people see your company and products, ensures your values shine through, and strengthens your reputation (or rebuilds it if needed).

What We Do

As an experienced small business PR company, we know how to amplify your story in the right places:

  • Press releases & media pitching – writing and sending newsworthy stories to relevant journalists.
  • Content creation – from copy to photography and video to support your story.
  • Reputation management & crisis comms – enhancing or repairing how your brand is seen.
  • Integrated campaigns – blending PR, social media, and influencer marketing for maximum reach or impactful launch.

Our Approach

Good PR is more than a press release, it’s strategy, timing, and the right piece of news. We simplify the process for you: from identifying opportunities, to writing compelling stories, to securing coverage.

For many small businesses, handling PR internally is tough. We make it easier, faster, and more effective.

We’ve helped local organisations achieve coverage that boosted visibility, generated enquiries, and built credibility.

What’s the difference between PR and advertising?

Advertising is paid for –  you buy space or airtime to put your message, your promotion in front of an audience. Public relations (PR) on the other hand, is earned coverage: it’s about getting your story featured naturally.

Advertising gives you control over the message, but people know it’s paid for. PR carries more weight and credibility because your story is shared by trusted third parties. 

 

Let’s tell your story.

Shake it up Creative are a fantastic company to work with. Rachael has always given lots of her time, going above and beyond to really understand the project and the people behind it. Working with Shake it up Creative was a key reason we were successful in winning the People’s Projects – a Lottery funded community initiative, with Rachael securing a lot of exposure in local press and being the driving force behind a new support group for invisible disabilities on Facebook. They are open to new ideas and I would definitely recommend them for a creative company.

Jessica Cheetham