Last month, Meg was recognised as Runner Up Digital Woman of the Year at the Business Women Excellence Awards Sussex. This time last year we, as a company, won the Entrepreneurial category and were crowned Runner Up Sussex Business of the Year, in the same awards program. We were delighted, but what have these awards … Read more
Why write a case study? Customers need to believe in a product or service before they buy. They have to reach the stage where they think that what you’re selling solves their problem, that it is attractive to them and that it is either the best, or most convenient, option available to them. To help … Read more
Everyone loves a story and people love telling stories. Stories are memorable and many are inspirational. Childhood memories are often full of the bedtime stories we were read and the books we read ourselves as we discovered whole new worlds, fell in love with protagonists and imagined what our lives would be when we grew … Read more
Do you shape your business around your company values? From the start, we set our own company values and they have helped us to stay focused and passionate about why we do what we do, how we do it and to grow our business organically. Here are our top 5 reasons to include your core … Read more
It’s had one billion downloads globally and was merged with Musical.ly last year. Extremely popular with younger teens, TikTok is the short-form video social media app that is now available in 75 languages and has its own content trends list. But can TikTok be used for business? What is TikTok? The TikTok app is available … Read more
One main piece of advice we often give to our clients and also to our #ShakeItHUB visitors is that all of their marketing efforts can and should lead potential customers to their website. Why? Because that’s where they’ll connect with them through their copy (written specifically for their audience) and through the website design which … Read more
LinkedIn has always been considered to be the business social media platform, a place for professionals, whether they’re looking for a position within a company or to expand their business connections. With some of the recently added features and their re-designed company pages, there’s no better time to include LinkedIn in your marketing strategy, especially … Read more
For the second time, I (Meg Fenn) was a speaker at WordCamp London #WCLDN and my topic Collaboration vs. Competition is the inspiration behind this post. I realised from the comments and questions from attendees after my talk that wanting to become more collaborative with companies offering similar services and understanding how to go about … Read more
Do you sit at your desk thinking “I must post something on social media”, but find that your mind goes blank? Are you being told that you should be posting regular content on social media but don’t know what to post? The more pressure we put on ourselves, the harder it is. There is an … Read more
When it comes to marketing, there is a very simple way to work out whether or not your approach is going to be effective. If you’re trying to talk to everybody, you’re going to have a difficult time reaching anybody. Vague and generic messages are far less likely to resonate with audiences than specific, direct … Read more