There’s no doubting the fact that the future is video. Posting videos onto YouTube can do more than get you seen by your target audience, it can make you a part of their routines, a place they turn to when they’re looking for entertainment. When 300 hours of video are uploaded to YouTube every minute, … Read more
We have some top tips to make the most of this marketing tool… If you have a well-established and effective marketing strategy, we hope you have discovered that email marketing can work really well for your business and quantifiably boost sales. Today’s email marketing systems make the whole process cheap, fast, streamlined and relatively straightforward, … Read more
Last month we taught a group of business owners all about using Facebook for Business and in that training session, we mentioned the 80/20 rule for social media. Most of them scribbled that down in their notes and so we thought it was worth going into more detail about this to help business owners, directors … Read more
Public relations disasters can come in many different forms. They happen to almost every organisation at one point and nearly always take place when you least expect it. From issues with your website, products or customer data, PR crises can feel like the end of the world. The good news is that it doesn’t have … Read more
A website is only as good as its usability and creativity. No matter how much you populate your site with useful features or deals, if it isn’t both easy to use and attractive to your visitors then it isn’t going to be a success. Studies have shown that on average, your site’s users will spend … Read more
Looking at our client list and realising how many of them offer fabulous products, we thought we’d put together a list to inspire you and help make your shopping life easier. Why not Shake Up your Christmas shopping this year and buy from some of our esteemed clients?! Nice and cosy Gorgeous silk eye masks, … Read more
As a small business owner, being able to keep up to date with the latest developments in, well, just about every aspect of technology, business, specific industry changes and of course compliance may leave you feeling overwhelmed and unprepared. You’re not gonna like what we say next! The European General Data Protection Regulation (GDPR) is … Read more
We recently attended our first WordCamp conference, not just as attendees but as speakers too… and as parents! Well, Rachael went as mummy and I went as the evil lady who took away the mummy from time to time. It was an excellent experience overall; good fun, friendly people, great talks and we learned lots … Read more
Do you run training events, short courses, open days or networking events? You could reach a wider audience and raise your business profile by putting them on MeetUp. What is MeetUp? MeetUp is a social website that enables online connections to be made for in-person events, meetings or social gatherings. It originated in the United … Read more
Improve your social media efforts There’s not many SMEs that have got social media completely right and have their presence working hard for them. Evaluate this year’s efforts and see where you can improve. It might be the frequency of posts, it might be the subject range, maybe the quality of posts; using images and … Read more