Getting brand identity spot on…

Brand identity

A logo alone is not a brand but it does form part of your brand identity. In advertising, the often discussed ‘rule of 7’ theory, suggests someone must see your brand seven times before it starts to be remembered and a powerful brand identity means you can recognise the brand even if you don’t see … Read more

My brand makes my customers feel…

How does your brand make you feel?

We’re going to be focusing on branding over the coming weeks and want to build up to chatting about re-positioning your brand or re-branding completely. To do this let’s chat first about branding and what it actually is, because it might be meaning different things to different people. To us, branding and creating a brand … Read more