You don’t need to have had teacher training to run a workshop and it’s a great marketing tool.
Here are 5 business benefits to running workshops:
1. Face to face time
Workshops offer valuable face to face time with clients and potential customers. It’s a great way to demonstrate your expertise and give people a ‘taster’ of what you can do for them on a larger or more long term scale. It also gives you the chance to build on your customer relationships and make new ones.
2. Good value for money
Workshops are a cost effective way for business owners to learn something new, up-skill or gain expertise needed to improve their business. And, it can generate another revenue stream for your business. We tend to provide a mix of some hands-on tasks and the presentation/teaching part, which helps our attendees learn and get good value for money too.
3. Brand awareness
Running an event increases awareness of your company and your brand. You’ll be posting about your workshop across your social media, on your website and it should get shared too. Promoting it within your networks and to your list reminds people about your business. Once businesses see that you’re offering a workshop, even if they are not able to come to the one you’re offering now, it is on their radar and they’re more likely to try to look out for the next one. A workshop is also a great networking opportunity for your business and for the businesses taking part.
4. Helps to establish credibility
This is an opportunity to show that you don’t just ‘talk the talk’ but that you really do help people and give valuable information, help and advice to your clients. Long gone are the days where businesses keep all their knowledge to themselves and trust is developed through education and information sharing. Running a workshop can also help to increase your social media following, testimonials and referrals.
5. Helps to build your own confidence… and have fun!
Speaking can sometimes be daunting for business owners and holding a workshop is a great way to build up your confidence because it’s not just you standing there giving a speech. Think about it as sharing knowledge or being a facilitator to the group. You are helping people with an aspect of their business (or personal) development and they are learning from you. Remember to plan thoroughly to aid your confidence on the day. Remember to create a welcoming, relaxed atmosphere too. When you’re having fun, it’s so much more memorable!
We are holding an SEO workshop on February 14th 2017 which will cover important and useful search engine optimisation activities that can be done by business owners who have websites or by employees tasked with the responsibility of the company website. To find out more about this workshop and to book, please click here.