Official launch of Shake It Up Creative!
We’ve gone and done it. One year ago, I was happily running my web and graphic design business which I had established in 2003 when I realised I wanted to grow my business and add on marketing and PR service offerings to my clients. My expertise is in design and websites so finding a marketing expert would be essential. My thoughts immediately went to Rachael Dines, who was running her own professional marketing and PR business. We had already successfully worked in collaboration on various projects since we first met in 2010 at a business awards ceremony, so I thought she would be a good fit.
I invited her over for coffee (she actually only drinks tea I discovered!) and broached the subject with her, hoping she’d be open to joining me. Rachael was very interested but as we each already had our own established business, she countered with an even better idea; “why don’t we start something new and fresh together as equal partners?”. It sounded very exciting and appealing to me and furthermore it made total sense. Design and marketing go hand in hand, especially with digital marketing, content marketing and social media being at the forefront for many businesses nowadays. Crossover between design and marketing is inevitable and we wanted to provide services that would benefit both our clients’ needs.
And so Shake It Up Creative was born. Deciding to join forces was easy, but starting up a new business is hard work. We’ve spent a year discussing, planning and putting things in place in order to make this happen. Along the way we’ve learnt more about each other’s strengths and now know for sure that we’ll be an excellent team. Even though we are a start-up, we are in the unusual position of having had the experience of establishing and then running our own business’s for several years. So not only are we experts in our fields, we’ve also become pretty savvy at the business side of things too. Which is why we came up with Shake To Create, our way of giving back and supporting start-ups who want to take their business to the next level but have very limited budgets and are short on time.
So that’s our start-up story in a nutshell and this is the launch of Shake It Up Creative.
Meg and Rachael
Photographs by Jenny Rutterford Photography www.jennyrutterford.com