DIY SEO and Facebook for Business training workshops – 2 workshops, 1 day!
With: Rachael Dines and Meg Fenn, Directors of Shake It Up Creative
Date: Tuesday, February 20th, 2018
Place: City Business Library, London
Book just the SEO workshop in the morning or just the Facebook for business workshop in the afternoon OR book both together on our early bird price and save 30%.
If both workshops are booked together, lunch is not included; however, we will provide suggestions. You are welcome to bring drinks into the venue.
Early bird rates are available until the end of 2017. Places are limited.
9:15am to 12:30pm
The workshop will cover important and useful SEO (search engine optimisation) activities that can be done by business owners who have websites or employees that are tasked with taking care of the company website as part of their role. The aim of this workshop is to inform website owners about the actions they can take to improve their SEO and in turn, improve their search results rankings. We will explain how to carry out these tasks and there will be an opportunity to ask questions. Information about the benefits of paying for keyword research and how to implement the findings will also be included. The SEO workshop will cover:
- What search engine optimisation is and how it works
- An overview of the different types of on-site and off-site SEO activities
- Keyword research and website implementation
- Local SEO including Google My Business
- How to get started with Google Search Console and use it for improving online presence
- How to use your website analytics to improve your SEO
- SEO myths and guidance tips
Facebook for Business
1:30pm to 4:45pm
Learn how to manage the page and utilise the other Facebook tools available. You will gain confidence in how to use Facebook as a business marketing tool both for free and with paid adverts.
- Page set up and refining
- How to use and grow a business page
- Creating calls to action and events
- Creating calls to action
- Selling through Facebook
- Facebook Groups
- Facebook Live
- Paid advertising and analytics
Venue: City Business Library London
Guildhall, London EC2V 7HH
The nearest rail stations are Moorgate (not wheelchair accessible), Liverpool Street station (wheelchair accessible), Fenchurch Street, Cannon Street, Blackfriars and City Thames Link.
Please CLICK HERE for more information on getting to the library.
Previous workshops have been held in Brighton with the Athena network, in Portslade with PACA Adult Learning and in Worthing with the Worthing & Adur Chamber of Commerce.
What previous attendees said about the workshop:
“A great interactive workshop with plenty of actionable tasks to improve SEO as a small business owner.” – Jenny Rutterford, Jenny Rutterford Photography
“A great workshop. Just the right amount of information. I didn’t feel overwhelmed, everything was explained clearly. Really valuable” – Amelia Regnante, RSOPA
“A really useful workshop presenting a vital subject in a very engaging way. Thanks Meg and Rachael!” – Jess Haslett, Health Kinesiologist
“Love the enthusiam for a subject that is so vital to business but can be a bit dry. Thank you.” – Mary Atkinson, Story Massage
“Really beneficial workshop which has inspired me to get on top of my SEO. Great tips whch are easy to implement and not as mind boggling as I thought they would be.” – Kay Bryn-Hussey, Admin Caddie
“Shake It Up does what it says. Tells you what you need to know (and might have forgotten) and shows you how to do it better.” – Steph Savill, FoxyLadyDrivers.com
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If you would like us to come and run a workshop at your company or event, please email Howdy@shakeitupcreative.com or call 01273 906128.