Picture the scene. Your client has just doubled their annual spend with you. You’ve been working with them for some time now; your services suit their needs perfectly – in fact, your business has saved their operation several working hours and has shaved off some overheads, too. How has this happy scenario come about? Well, … Read more
We know plenty of people eager to get back to face-to-face events, to get real human connection, but not everyone is feeling this way. Even after the initial return phase, event organisers must remember that the world has changed; home-working, flexibility and openness have all taken a higher prevalence. Employers have seen that their teams … Read more
Are you making the most of your website? Here’s 6 actionable tips to make sure that your website stays effective, useful and ultra-relevant in a competitive business environment. Does your website work as hard as you do? Would some tips on website improvements help your business thrive online? Creating a powerful first impression, generating leads, … Read more
What is PPC advertising? PPC or pay per click advertising is a way of generating traffic to your website by paying a third party to display ads. Typically when people mention PPC they’re talking about Google Search Ads, which are the text ads that appear when someone searches in Google. For small businesses, they provide … Read more
There’s a certain pressure as a creative company to maintain a good flow of ideas. And not just any ideas, those that stand out or break the mould. Ideas that surpass mediocre. And for me personally, especially as a marketer rather than a designer, illustrator or artist; honestly, I find it hard. After 20 years … Read more
Word of mouth, as a term, has been a part of our vocabulary for 500 years and is now widely recognised within the business community as “the process of telling people you know about a particular product or service, usually because you think it is good and want to encourage them to try it.” So … Read more
New app innovations and lesser-known features across digital In the world of digital, things change fast. So here’s a round-up of new app innovations and lesser-known features across some of the most popular platforms, keeping you up to speed as we enter the last quarter of 2020. Snapchat and hands-free video recording There’s a little … Read more
Artwork by Paul Martin at Martin Studios Whenever I begin advising small organisations or artists on their online marketing, I come across one particular challenge more often than any other: over-ambitiousness. Usually of course, ambitiousness is a quality we should strive for but it can also lead us to set unrealistic goals for ourselves- a … Read more
When I was at middle school (also known as junior school), I started reading the dictionary every night. I did this because I believed I needed to be more intelligent. I thought that knowing more words would help dramatically. Now that I’m a grown up, I’ve had various copywriting training and I like to write, … Read more
Guest post by Jon Card Writing a book is tough but, with one already under his belt, author and journalist Jon Card offers advice for anyone currently slaving over a manuscript. A mixture of joy and relief overcame me when I finally received notification that How to Make Your Company Famous had been published. It … Read more