What is purpose-led business practice all about and how we are becoming a purpose driven company

Shake It Up Creative hosts a business event with Nick Looby

The term ‘purpose-led business practice’ has been popping up a lot more recently. It’s a concept which is rapidly growing in popularity and is focused on ensuring that an organisation stands for something it believes in, going beyond profit and positively impacting society. If a company can direct its business model towards something that creates … Read more

Branding Checklist

Branding checklist blog Shake It Up Creative

When developing or rebranding your business, it’s essential to think ahead about placements – where and how will any logo, messaging and offers appear later on? To help you think about some of the areas where your brand may well feature, here is a checklist: Website Search engine result Social media Business cards Business stationery … Read more

Protecting Your Brand

Singhsbury’s Shake It Up Creative

You’ve worked long and hard on developing your brand, looking at all the different elements from logos, fonts, colours, photography etc, how and where you will use it and what it means to you and your customers. The Brand Identity (look and feel) and the Brand Image (what it says about you) is all set … Read more