Make waves with radio

Radio Frequency Dial - Radio Marketing for Service Industries

You don’t know what you don’t know. That’s how the saying goes, right? Well, the same is true for your potential customers. If we don’t know that something exists we won’t go looking for it. By extension that means that if someone doesn’t know that your business, charity or service exists they won’t go looking … Read more

The Rise of Social Shopping: Part 2 – Pinterest Shop Setup Guide

Pinterest Shop Setup Guide

Following on from Part 1 of our social shopping set up guide, here’s our top tips and advice for getting set up on Pinterest! Pinterest boasts that it attracts the highest number of ‘super shoppers’ compared to any other social platform, a term attributed to big spenders who actively engage with the products that they … Read more

The Rise of Social Shopping: Part 1 – Instagram Shop Setup Guide

Instagram Shop Setup Screenshots

  Over the last few years, there’s been a huge increase in ‘Social Shops’ – think of it as Social Media meets eCommerce. They’ve taken over our social feeds, with Instagram and Pinterest being two of the social platforms currently leading the way with these engaging in-app tools for promotion, all linked through the power … Read more

How well do you know your target audience?

Target audience across generations

We’re going to unpack what it means to identify your target audience and learn about the differences between the generations. Currently there are 8 billion people in the world and counting, we all have different interests, different financial situations and different shopping habits if we are privileged enough. It is important to know who you … Read more

Is TikTok Shop here for the long haul or just a fleeting trend?

TikTok Shop - will it survive?

TikTok has become increasingly popular within the last two years, with its relaunch in 2018 that saw it go from Musically, a music-oriented app that encouraged people to make lip syncing videos, to an app with a wider range of creative content that invites several generations to interact with one another in a way that … Read more

What’s the hype with influencer marketing?

  We’ve all heard of them… Influencers. Digital Creators. Online Creators. It’s the buzzword in the marketing industry, but what exactly is Influencer Marketing, and what’s the big deal? Influencer Marketing is a social media marketing strategy that involves endorsements from influencers. Companies will select content creators to promote their products and engage with the … Read more